Understanding how to evaluate and manage algorithmic performance could be the difference between success and failure. This article outlines a six-step approach for defining what to measure and monitor. Central to this approach is to work out where the waste is by measuring failure states. These are critical to monitoring
Tag: performance
The Digital Marketing Performance Gap: Digital Marketing Is Fully Integrated Across The Company And Used To Evaluate Marketing Decisions To Reach Its Full Potential
Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues. Now, it’s time to build on those gains by redoubling their commitment to deepening data and digital mastery, building a culture of
6 Brand Ethos To Improve Your Performance Amid Disruption: Not Just Survive But Thrive
Strategic agility is the ability to improve performance – not just survive but thrive – amid disruption. Companies that successfully navigated the Covid-19 crisis identified when to deviate from their strategic plan and adapt to the changing environment. The authors identified three distinct ways they did this: First, they were
