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Tag: persuasion

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Why Is Persuasion So Difficult, And What Can You Do To Set People On Fire? Learn To Tell Good Stories

17 min read

Persuasion is the centerpiece of business activity. Customers must be convinced to buy your company’s products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy (or not to sell) your stock, and partners to sign the next deal. But despite the

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