As Philip Kotler explains in his book Marketing Management, “Marketing is an administrative and social process through which individuals and groups obtain what they need and desire by the generation, offering and exchange of valuable products with their equals”.
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The Ways Of Marketing | A Talk By Philip Kotler
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps-product, price, promotion, and place-takes us on a
The Future of Marketing | Keynote Speech By Philip Kotler
At the 2019 Kotler Future of Marketing Summit (Beijing, China), Keynote Speech was given by Philip Kotler on the topic of “What’s next? The Future of Marketing.” Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg