Some branded product companies are sidestepping digital aggregators like Amazon and Google Shopping and instead building their own brand flagship platforms. These platforms are more than just a direct sales channel. They provide a mix of specialized products, services, and content by involving participants – consumers and third-party businesses –
Tag: platform
Digital Transformation: From The Traditional Stage To The Platform Stage
Many companies struggle to reap the benefits of investments in digital transformation, while others see enormous gains. What do successful firms do differently? This article describes the five stages of digital transformation, from the traditional stage, where digital and technology are the province of the IT department, through to the
A Study: Understand Why And How Platform Business Fails
Platforms have become one of the most important business models of the 21st century. The problem is that platforms fail at an alarming rate. By identifying the sources of failure, managers can avoid the obvious mistakes. To understand why and how platforms fail, we tried to identify as many failed
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Growth And Technology Advancements In The Customer Data Platform [CDP] Continues
While many industries experienced downturns in 2020, CDP growth is booming-for lots of reasons. In the midst of a pandemic, it’s even more important to businesses to use their data intelligently and efficiently. CDPs help them do that by pulling fragmented data from multiple sources into one organized, central location.
How To Know Whether Your Company’s Investment In Building A Digital Platform Is On The Right Track
The goal is to ensure the platform’s work delivers a better experience for the people who use the platform – customers, employees and ecosystem partners.
