Digital Transformation: From The Traditional Stage To The Platform Stage

Many companies struggle to reap the benefits of investments in digital transformation, while others see enormous gains. What do successful firms do differently? This article describes the five stages of digital transformation, from the traditional stage, where digital and technology are the province of the IT department, through to the

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Growth And Technology Advancements In The Customer Data Platform [CDP] Continues

While many industries experienced downturns in 2020, CDP growth is booming-for lots of reasons. In the midst of a pandemic, it’s even more important to businesses to use their data intelligently and efficiently. CDPs help them do that by pulling fragmented data from multiple sources into one organized, central location.

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