Succeeding in digital transformation begins with platform selection – finding the right constellation of basic apps plus the ability to rapidly regenerate error-free, running code to support a business’ changing processes. Small and midsize businesses’ front office software is under-configured for a digital transformation. Many companies have old software suites
While many industries experienced downturns in 2020, CDP growth is booming-for lots of reasons. In the midst of a pandemic, it’s even more important to businesses to use their data intelligently and efficiently. CDPs help them do that by pulling fragmented data from multiple sources into one organized, central location.