Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how they serve their unique customer communities across a start-to-finish purchase
Tag: principles
Designing Principles For Ethical AI: Putting Human Values In The Loops And Some Underlying First Principles
Organizations are increasingly considering the processes, guidelines, and governance structures needed to achieve trustworthy AI. Here are some underlying first principles that can guide leaders when thinking about AI’s ethical ramifications. “This has to be a human system we live in.” – Sandy Pentland More than 60 years after the
