Understanding Consumers’ Psychology & Habits, Will Enable You To Refine Your Strategies And Survive The Downturn And Prosper Afterward

Because no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say Quelch and Jocz, who have studied marketing successes (by Smucker, Procter & Gamble, Anheuser-Busch, and others) as well as failures throughout past recessions and identified patterns in

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What Is Consumer Psychology And How Successful Marketers Tap Into This Consumer Psychology To Grow Business

I bet you never thought you’d be a part-time psychologist when you started your business.  Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double –

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Exploring The Psychology Of Creativity | A Conversation

What is creativity? Can we develop it, or is it innate? Watch the conversation between Marc Mayer, Director, and CEO of the National Gallery of Canada, and Dr. Jordan Peterson, Professor of Psychology at the University of Toronto, which took place March 9, 2017, at the National Gallery of Canada.

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The Psychology Of Digital Marketing | Keynote By Rory Sutherland

The average consumer is bombarded by as many as 10,000 marketing messages a day. From print and TV commercials to billboards, brand labels, Facebook and Google ads, signage, emails, mobile ads, and product placement – the volume of messages, touchpoints, and channels fighting for attention has never been greater. Network

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