Marketing approaches and philosophies have continued to shift over time to remain relevant to the masses. Technology in recent decades has played a vital role in bringing a lot of changes to companies and businesses worldwide, resulting in new viable marketing efforts. From billboards to magazines and from newspapers to
Creating a successful brand today isn’t just about finding a product to sell or a problem to solve. The most iconic entities in any industry are the brands that know how to connect on an emotional level with their audience.
For many companies, when it comes to implementing AI, the typical approach is to use certain features from existing software platforms (say from Salesforce.com’s Einstein). But then there are those companies that are building their own models. Yes, this can move the needle, leading to major benefits. At the same