Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin to glow with its
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Is Your Marketing AI Failing You? May Be You Are Not Asking The Right Questions
Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the differences between the value of being
How Your Business Could Succeed In Digital Transformation: Have It All Right – Platform Selection To Running Error-Free Code
Succeeding in digital transformation begins with platform selection – finding the right constellation of basic apps plus the ability to rapidly regenerate error-free, running code to support a business’ changing processes. Small and midsize businesses’ front office software is under-configured for a digital transformation. Many companies have old software suites
Social Media Or SEO – What’s The Difference & Which Is Right For My Business
Marketing approaches and philosophies have continued to shift over time to remain relevant to the masses. Technology in recent decades has played a vital role in bringing a lot of changes to companies and businesses worldwide, resulting in new viable marketing efforts. From billboards to magazines and from newspapers to
What Is A Master Brand Strategy And The Right Approach To Master Brand Strategy
Creating a successful brand today isn’t just about finding a product to sell or a problem to solve. The most iconic entities in any industry are the brands that know how to connect on an emotional level with their audience.
Implementing AI The Right Way
For many companies, when it comes to implementing AI, the typical approach is to use certain features from existing software platforms (say from Salesforce.com’s Einstein). But then there are those companies that are building their own models. Yes, this can move the needle, leading to major benefits. At the same
