The European Commission has today released new rules on targeted political advertising, restricting how internet users’ personal information can be used. Organisations using targeting and amplification techniques would need to explain them clearly and in detail, and would be banned from using sensitive personal data without the explicit consent of
Tag: rules
A Moral License For AI – A Case Study: Ethics Are The Rules, Actions, Or Behaviors To Get There, But Our Goal Should Be Moral AI
The concept of social license to operate, where a firm openly works with the communities that will be affected by its actions to gain their trust and acceptance, offers an approach for crafting AI solutions that are acceptable to stakeholders. AI And Ethics: A Question Of Social License? “My company
Changing The Rules: Customer Relationships And Brand Building After The Pandemic
The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19
Competition In The Age Of AI: How Artificial Intelligence Changes The Rules Of Business
“Today markets are being reshaped by a new kind of firm – one in which artificial intelligence runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services, the same thing happens: Rather than relying
