Companies can reap great benefits from digitalizing their sales organizations – that is, using technology, data, and analytics to improve the sales process. Done well, digitalization increases customer engagement, boosts the skills and performance of salespeople, and supports a more customer-focused business model. But digitalization initiatives are often plagued by
Tag: sales
Fundamentals Of Consumer Values To Boost Sales, Enhance Product Design, And Assess Customers’ Strengths And Weaknesses
What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their performance in existing markets or break into new markets. In the right combinations, the authors’ analysis shows, those elements will pay off
Martech Is Transforming Advertising, Content Marketing And Sales Management – But Be Cautious Of Its Pitfall
The number of vendors offering marketing tech is exploding, but too many companies take a “bottom-up” approach to purchasing it: Rather than starting with the objective of solving a problem, they begin with what is being sold to them. As a result they waste money on hoarding data they don’t
10 Ways Machine Learning Is Revolutionizing Sales
Artificial Intelligence (AI) and machine learning show the potential to reduce the most time-consuming, manual tasks that keep sales teams away from spending more time with customers.
