Go-To-Marketing Strategies For Startups

Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups. From defining your market and customer to building your product roadmap, she outlines the steps every founder should consider. Kim also uncovers the frameworks needed to enter the market and answer …

Content Marketing For Startups

When creating your startup’s online presence, it’s essential to understand the vital role that content marketing plays. From blog and social media posts, to videos, and press releases – good content lasts forever and can do wonders for your SEO. Director of Marketing at HubSpot for Startups, Amanda Sibley, shares …

8 Entrepreneurs And Their Startups That Are Shaping Travel Tech

The economic shift towards collaborative consumption is transforming multiple industries, with travel being the vertical that is perhaps most profoundly affected. In 2018 alone, the short-term rental market alone was valued at $169 billion, driving the booming sharing economy forward and acting as a catalyst to an influx of travel technology solutions being introduced into the market –from alternative accommodation to new types of transport.

From Israel to SE Asia, the travel tech ecosystem is blossoming around the world, churning out disruptors that are revolutionizing all things travel. New takes on ride-sharing apps, flight trackers, and booking solutions are just a few of the ongoing metamorphosis of the travel industry.