Persuasion is the centerpiece of business activity. Customers must be convinced to buy your company’s products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy (or not to sell) your stock, and partners to sign the next deal. But despite the
Tag: stories
It’s Time To Come Up With Instagram Stories: Don’t Know How? Here Is 10 Ideas To Engage With Your Audience On Instagram
While the introduction of Snapchat into the social media world amused us for hours on end with its so-ridiculous-it’s-funny filters, Instagram had a new feature up its sleeve, ready to shift the game again. Its borderline obsessive popularity amongst the general public already put Instagram leaps and bounds ahead of
Brand Stories – The Future Of Branded Content | A Documentary
During Brand Storytelling at Sundance 2016, we asked brand marketers and their agencies about the future of storytelling.
As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
Brand Stories – The Return On Investment | A Documentary
As brands move away from interruptive messages and invest in content that people will find value in, they must demonstrate an ROI on that content. As this episode reveals, metrics for brand storytelling are less than established and far from standardized, but we’re getting there. Check out how major brands are approaching the metrics of storytelling.
Brand Stories – The Power Of Influencers | A Documentary
One way advertisers must shift their strategy is to partner with creators whose influence can help promote their brand. Brands are really just beginning to figure this out, and the whole business of influencer marketing is just taking form. This chapter of our docu-series explores how brands can and should work with influencers. We take a close look at the challenges in doing so. Check it out!
Brand Stories – What Makes A Good Brand Story? | A Documentary
In this episode, we talk with marketers from Dick’s Sporting Goods, Marriott International, and Mondelez. Each are producing a variety of stories, published on various platforms; from Snaps and Vines to long form documentaries, comedy, fantasy and scripted series. Stories of all shapes and sizes that are engaging audiences and endearing them to their brands. These brands have taken a bold step towards investing in content that consumers will find valuable and sharable.
Brand Stories – Stories Vs Interruptions | A Documentary
As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
Love, Art And Stories: Decoded – The Age Of Artificial Intelligence | Documentary
What is love and what defines art? Humans have theorized, debated, and argued over these questions for centuries. As researchers become closer and closer to boiling these concepts down to a science, A.I. projects become closer to becoming alternatives for romantic companions and artists in their own right.
