My Advertising Is So Efficient It No Longer Works | A Talk By Rory Sutherland

The language of optimization, measurement, accountability, and efficiency has a place in business, for very obvious reasons. But in marketing (and perhaps in HR and R&D) it cannot be the only mode of thinking.  This is difficult. After all, it’s much easier to get fired for being irrational than for

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The Psychology Of Digital Marketing | Keynote By Rory Sutherland

The average consumer is bombarded by as many as 10,000 marketing messages a day. From print and TV commercials to billboards, brand labels, Facebook and Google ads, signage, emails, mobile ads, and product placement – the volume of messages, touchpoints, and channels fighting for attention has never been greater. Network

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