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Tag: tactical

Corporate Branding Search Engine Optimization

Brand’s Nickname: Six Tactical Strategies To Make Your Brand’s Nickname Work For You

11 min read

Brand nicknames have been common for years, but it’s not always obvious how (if at all) brands should engage with them, especially online. In this piece, the authors discuss a recent study in which they found that social media posts that used nicknames had significantly higher like and share rates

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