The European Commission has today released new rules on targeted political advertising, restricting how internet users’ personal information can be used. Organisations using targeting and amplification techniques would need to explain them clearly and in detail, and would be banned from using sensitive personal data without the explicit consent of
Tag: targeted
Algorithmic Biases: How An Algorithmic Tool Will Be Perceived And Create A Targeted Plan To Build Trust Among Targeted Users
While companies may spend a lot of time testing models before launch, many spend too little time considering how they will work in wild. In particular, they fail to fully consider how rates of adoption can warp developers’ intent. For instance, Airbnb launched a pricing algorithm to close the earnings
