Do highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes about the products, but there’s little evidence linking those messages to purchase behavior. To address this gap, Reinartz and Saffert developed a consumer survey approach that
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An Introduction To Four Diverse Tiers Of Digital Transformation And Which One Is Best For Your Company?
Companies often assume that if they embrace digital technology in any way, they’re digitally transforming their business. As a result, they often make only ad hoc changes and investments in the digital arena, with ineffectual results. This article provides an introduction to four distinct tiers of digital transformation, each of
Social Media Or SEO – What’s The Difference & Which Is Right For My Business
Marketing approaches and philosophies have continued to shift over time to remain relevant to the masses. Technology in recent decades has played a vital role in bringing a lot of changes to companies and businesses worldwide, resulting in new viable marketing efforts. From billboards to magazines and from newspapers to
Which CRM Applications Matter Most In 2019
Gartner organizes CRM technologies into the four category areas of Marketing, Sales, Customer Service, and Digital Commerce.
