An Introduction To Four Diverse Tiers Of Digital Transformation And Which One Is Best For Your Company?

Companies often assume that if they embrace digital technology in any way, they’re digitally transforming their business. As a result, they often make only ad hoc changes and investments in the digital arena, with ineffectual results. This article provides an introduction to four distinct tiers of digital transformation, each of

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How To Create AI And Machine Learning Driven Marketing Strategy Which Has Greatest Potential To Create Value

In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through the current state of AI and presents a framework that will help them classify their existing projects and

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Social Media Or SEO – What’s The Difference & Which Is Right For My Business

Marketing approaches and philosophies have continued to shift over time to remain relevant to the masses. Technology in recent decades has played a vital role in bringing a lot of changes to companies and businesses worldwide, resulting in new viable marketing efforts. From billboards to magazines and from newspapers to

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