The Art Of Business Storytelling | A Talk By Ameen Haque

Ameen Haque, Founder of Storywallahs, is a storyteller, story coach and consultant. He trains leaders and entrepreneurs in storytelling, crafting narratives, and using story and story based frameworks to help organizations navigate change and inspire action along desired goals. Formerly a Vice President at the ad agency Ogilvy & Mather,

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Find Your Soul: Developing & Defining Your Brand In An Increasingly Crowded Landscape | A Talk By Yelena Fradlis

Former SVP Marketing, Creative Director Yelena Fradlis is talking about finding and defining unique properties that customer can emotionally connect to. Building a community of avid supporters and connecting it to an in-person activity. Finding a face for the brand, but also a spirit and a soul. The importance of

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How To Plan And Execute Great Startup Marketing Programs | A Talk By April Dunford

April Dunford, Founder, Rocket Launch Marketing, discusses a systems approach to startup marketing. April highlights the importance of understanding the customer buying process, choosing the right marketing tactics and measuring results. Author’s Statement: I spent the first 25 years of my career as a startup executive, running marketing, product, and

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Artificial Intelligence: The History And Future | A Talk By Chris Bishop

Chris Bishop discusses the progress and opportunities of artificial intelligence research. The last five years have witnessed a dramatic resurgence of excitement in the goal of creating intelligent machines. Technology companies are now investing billions of dollars in this field, new research laboratories are springing up around the globe, and

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The Importance Of Being Brave In Marketing | A Talk By Andrea Brimmer Following Q&As

In this Talk, Chief Marketing and Public Relations Officer of Ally Financial, Andrea Brimmer, discusses how she joined Ally Financial at the height of the financial crisis when the company faced intense challenges – transitioning from its roots as a captive auto finance company, while also launching the first-ever online-only

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Reinventing You: Define Your Brand, Imagine Your Future | A Talk By Dorie Clark

A step-by-step guide to reinventing you – Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s

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The Politics Of Artificial Intelligence | A Talk By Kate Crawford

Kate Crawford, Distinguished Research Professor at New York University, a Principal Researcher at Microsoft Research New York, and the co-founder and co-director of the AI Now Institute, discusses the biases built into machine learning, and what that means for the social implications of AI. About Speaker: Kate Crawford is a

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My Advertising Is So Efficient It No Longer Works | A Talk By Rory Sutherland

The language of optimization, measurement, accountability, and efficiency has a place in business, for very obvious reasons. But in marketing (and perhaps in HR and R&D) it cannot be the only mode of thinking.  This is difficult. After all, it’s much easier to get fired for being irrational than for

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The Practical Applications Of Artificial Intelligence | Seminar Follow By A Panel Discussion

AI technologies already support many everyday products and services, with further applications to come. Professor Marcus Du Sautoy, mathematician, author, and science communicator speak to leading artificial intelligence experts for a discussion and open forum on technologies with AI at their heart to have the power to change the world.

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Brand Humanity In The Digital Age – CMO Sessions

Leveraging Storytelling, Data, and Technology to Collect Consumer Relationships, presented by Ken Krasnow, Vice President Omnichannel Marketing at Henkel. Ken delivered an insightful and engaging workshop during the 10th Edition of Transformational CMO. The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily on areas such

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