Everything You Need To Know About Content Entrepreneurship: What, When & How

There are many types of entrepreneurship – from inventing and building prototypes in your basement or garage to side hustles to raising venture capital and developing the latest new software to change the world. One of the fastest-growing is also one that got its name most recently: content entrepreneurship. Curious?

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Martech Is Transforming Advertising, Content Marketing And Sales Management – But Be Cautious Of Its Pitfall

The number of vendors offering marketing tech is exploding, but too many companies take a “bottom-up” approach to purchasing it: Rather than starting with the objective of solving a problem, they begin with what is being sold to them. As a result they waste money on hoarding data they don’t

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R.E.D. Marketing: The Three Ingredients Of Leading Brands | Panel Discussion

How to create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: Relevance, Ease, Distinctiveness. In this session, we will hear from Ken Muench, CMO of Yum! Brands (KFC, Taco Bell, Pizza Hut, The Habit Burger Grill) and former Yum! Brands CEO Greg

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What Is User Generated Content In Content Marketing And 3 Key Benefits Of User Generated Content

It might be hard to believe, but people used to have a limited amount of sources and channels from which to get their information and entertainment. They’d get their news from the daily paper, they’d get their entertainment from the radio or TV, and they’d get their local gossip at

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The Ways Of Marketing | A Talk By Philip Kotler

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps-product, price, promotion, and place-takes us on a

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Keynote Address On Digital Marketing Transformation By Steve Robinson Former CMO Of Chic-fil-A

The Retired CMO of Chic-fil-A, Steve, Robinson, delivered the Gala Dinner Keynote Address at The Digital Marketing/Digital Retail Transformation Assembly at The Fairmont Dallas, Tx.  He is responsible for the chain’s marketing, advertising, and brand development, and menu development strategies for all Restaurant concepts. He is a member of the

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Content Marketing for Photographers: How to Promote Your Photography Business

Content marketing is a vital tool for a photography business in order to get clients. In this talk, Elena S. Blair and Sandra Coan will share their strategies, such as blogging SEO, Instagram hashtags, content writing, Instagram engagement, and more! to know more about wedding photography please visit Reminiscent Studio

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5 Content Marketing Tips To Help You Connect With Your Audience

If you’re looking to revive your content strategy or get your next big campaign off the ground, industry inspiration can help take your ideas from point A to point B. I recently attended Skyword’s Forward Conference in Boston, where content managers and marketing leaders came together to discuss their challenges

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