A global bank executive described to us a challenge for our times. It turns out that a customer who normally would qualify for the lowest level of service has an impressive 100,000 followers on Twitter. The bank isn’t doing much yet with social media and has no formula for adapting
Category: Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.
The Classic “Quality Versus Quantity” Debate: The Brands Are Not Creating, Publishing And Curating Enough Relevant Content
Most brands face a slippery slope when it comes to their engines of content creation. We live in a day and age when the term “content marketing” stumbles out of a brand’s mouth almost as often as buzzwords like “big data” and “native advertising.” Woe the brand that is not
Creative Advertisement: Which Product Categories Are Best Suited To Creative Advertising And Which Type Of Creativity Have The Most Influence
Do highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes about the products, but there’s little evidence linking those messages to purchase behavior. To address this gap, Reinartz and Saffert developed a consumer survey approach that
Why Is Traditional Advertising On The Rise, And Will The Trend Continue
Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies,
Use Of Data Science In Marketing And Ethical, Privacy And Targeting Issues Involved In Data Mining | A Dissection With Shawndra Hill – Facebook Principal Scientist
Facebook principal scientist Shawndra Hill and Professor Olivier Toubia examine the past, present, and future of the role of data science in marketing. Shawndra Hill, a principal scientist at Facebook and a senior lecturer in the Marketing Division, joined Olivier Toubia, Glaubinger Professor of Business and Chair of the Marketing
Reducing The Cultural And Demographic Distance And Focusing On More Inclusive Advertising With Diversity, Equity, And Inclusion
While the marketing function is increasingly focusing on more inclusive advertising, consumers – who are increasingly diverse – expect brands to follow through on these promises. Learn about three ways marketing can do this. On a given day, up to 10,000 discrete advertisements bombard consumers during their waking hours. Consumers
5 Facebook Page Post Ideas To Fill Your Restaurant With New Customers And Keep Them Coming Back
When Facebook users scroll through their newsfeed, sometimes all it takes to get them to visit your restaurant is seeing a photo of your world-famous pasta dishes, sushi or happy hour specials. Nearly 75 percent of Facebook users make decisions on which restaurants to visit based on the photos and
It’s Time To Come Up With Instagram Stories: Don’t Know How? Here Is 10 Ideas To Engage With Your Audience On Instagram
While the introduction of Snapchat into the social media world amused us for hours on end with its so-ridiculous-it’s-funny filters, Instagram had a new feature up its sleeve, ready to shift the game again. Its borderline obsessive popularity amongst the general public already put Instagram leaps and bounds ahead of
The New Normal: You Don’t Need To Create A Social Media Strategy From Scratch But Change Is Inevitable
Change – it’s inevitable. And now, it’s happening even faster than ever before. What worked last month didn’t work last week, and we don’t know how things will look a month from now. But even with all the changes, that doesn’t mean you need to create a social media strategy
From Being Aware Of A Product, Evaluating And Finally Purchasing: How To Create Search-Friendly Content For Every Buyer
With consumers nowadays preferring personalized content, marketers are finding success in targeted messaging: providing value to attract potential customers based on the customers’ interests and readiness to buy. It’s an important consideration for how to create search-friendly content throughout the consumer journey. The stages a buyer goes through – from
What Is Digital Marketing Collateral And Some Popular Examples Of Digital Marketing Collateral
As a small thriving business, it makes sense to leverage as many marketing tools as possible to grow your brand. You may not be a household name (yet), but one sure-fire way to get closer to world domination is to harness all of the power from a holistic marketing suite
What, When, Why & How – All You Need To Know About Personal Branding With A Personal Website
“Personal branding” is a concept that sounds like a buzzword. Everyone says that you should develop one, but what does it really mean to build a personal brand? To be sure, there are a lot of different elements to consider when it comes to building a successful personal brand. In
