Every year, while two football teams face off in the sport’s top contest, marketers compete to win a Super Bowl of their own – investing millions into ads that will air on one of television’s biggest nights. But what does it take to craft an advertisement that’s so engaging that
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps-product, price, promotion, and place-takes us on a
The Retired CMO of Chic-fil-A, Steve, Robinson, delivered the Gala Dinner Keynote Address at The Digital Marketing/Digital Retail Transformation Assembly at The Fairmont Dallas, Tx. He is responsible for the chain’s marketing, advertising, and brand development, and menu development strategies for all Restaurant concepts. He is a member of the
When creating your startup’s online presence, it’s essential to understand the vital role that content marketing plays. From blog and social media posts, to videos, and press releases – good content lasts forever and can do wonders for your SEO. Director of Marketing at HubSpot for Startups, Amanda Sibley, shares
Content marketing is a vital tool for a photography business in order to get clients. In this talk, Elena S. Blair and Sandra Coan will share their strategies, such as blogging SEO, Instagram hashtags, content writing, Instagram engagement, and more! to know more about wedding photography please visit Reminiscent Studio
The popularity of video marketing has gone viral in the same fashion as the rise of social media. Despite video marketing statistics that show an increased consumer preference for online videos, marketers are yet to catch up with video marketing strategies fully or aren’t getting the best results.
If you’re looking to revive your content strategy or get your next big campaign off the ground, industry inspiration can help take your ideas from point A to point B. I recently attended Skyword’s Forward Conference in Boston, where content managers and marketing leaders came together to discuss their challenges