As a small thriving business, it makes sense to leverage as many marketing tools as possible to grow your brand. You may not be a household name (yet), but one sure-fire way to get closer to world domination is to harness all of the power from a holistic marketing suite
Category: Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.
What, When, Why & How – All You Need To Know About Personal Branding With A Personal Website
“Personal branding” is a concept that sounds like a buzzword. Everyone says that you should develop one, but what does it really mean to build a personal brand? To be sure, there are a lot of different elements to consider when it comes to building a successful personal brand. In
Effective Messaging To Older Audiences: Focus On Emotion, Prioritize The Positive And Ditch The Stereotypes
Given a rapidly aging population, effective messaging to older people holds national importance for public health as well as marketing of goods and services. Older people make up an incredibly diverse demographic that varies in terms of physical and cognitive ability, economic power, and social connection, and market segmentation based
Everything You Need To Know About Content Entrepreneurship: What, When & How
There are many types of entrepreneurship – from inventing and building prototypes in your basement or garage to side hustles to raising venture capital and developing the latest new software to change the world. One of the fastest-growing is also one that got its name most recently: content entrepreneurship. Curious?
Martech Is Transforming Advertising, Content Marketing And Sales Management – But Be Cautious Of Its Pitfall
The number of vendors offering marketing tech is exploding, but too many companies take a “bottom-up” approach to purchasing it: Rather than starting with the objective of solving a problem, they begin with what is being sold to them. As a result they waste money on hoarding data they don’t
R.E.D. Marketing: The Three Ingredients Of Leading Brands | Panel Discussion
How to create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: Relevance, Ease, Distinctiveness. In this session, we will hear from Ken Muench, CMO of Yum! Brands (KFC, Taco Bell, Pizza Hut, The Habit Burger Grill) and former Yum! Brands CEO Greg
What Is User Generated Content In Content Marketing And 3 Key Benefits Of User Generated Content
It might be hard to believe, but people used to have a limited amount of sources and channels from which to get their information and entertainment. They’d get their news from the daily paper, they’d get their entertainment from the radio or TV, and they’d get their local gossip at
The Story Of Content: Rise Of The New Marketing
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing
Tap Into These Emotions If You Want To Go Your Ad Viral
Every year, while two football teams face off in the sport’s top contest, marketers compete to win a Super Bowl of their own – investing millions into ads that will air on one of television’s biggest nights. But what does it take to craft an advertisement that’s so engaging that
The Ways Of Marketing | A Talk By Philip Kotler
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps-product, price, promotion, and place-takes us on a
Keynote Address On Digital Marketing Transformation By Steve Robinson Former CMO Of Chic-fil-A
The Retired CMO of Chic-fil-A, Steve, Robinson, delivered the Gala Dinner Keynote Address at The Digital Marketing/Digital Retail Transformation Assembly at The Fairmont Dallas, Tx. He is responsible for the chain’s marketing, advertising, and brand development, and menu development strategies for all Restaurant concepts. He is a member of the
Content Marketing For Startups
When creating your startup’s online presence, it’s essential to understand the vital role that content marketing plays. From blog and social media posts, to videos, and press releases – good content lasts forever and can do wonders for your SEO. Director of Marketing at HubSpot for Startups, Amanda Sibley, shares
