To open Millennium’s Transformation CMO Assembly, Eve Mayer, CMO at Splash Media moderates a great panel: Evan Jones, CMO at Fender; Bruce Hershey, VP of Marketing at Tailored Brands; Tracy Robertson, VP of Customer Experience at Kimberly Clark; and Fanette Singer, SVP of Marketing at Country Financial to discuss a
Category: Corporate Branding
Corporate branding can be defined as the process to maintain, continue and create a positive corporate reputation and associations using the power of a brand, which in return is a promise to. the stakeholder and consumer in particular at which the brand has formed a set of perceptions.
Build A Better Community To Acquire More Loyal Customers, Not Rewards
Loyalty programs – that effectively bribe people into buying more of your products – are lazy. In the modern aspiration economy, people develop true brand affinity only when it gives them a sense of community. Membership strategies are an effective way to achieve that goal. To do this effectively, remember
Brand Humanity In The Digital Age – CMO Sessions
Leveraging Storytelling, Data, and Technology to Collect Consumer Relationships, presented by Ken Krasnow, Vice President Omnichannel Marketing at Henkel. Ken delivered an insightful and engaging workshop during the 10th Edition of Transformational CMO. The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily on areas such
What Is Digital Marketing Transformation And Why Your Brand Needs Digital Marketing Transformation
Does your brand need a digital marketing transformation? These days, most brands need a digital presence and outreach plan. A strong online and social media presence is essential to keep your brand top-of-mind with current and potential customers. If your brand is still largely brick-and-mortar, you can benefit from moving
What Is Corporate Branding? A Talk By Azadeh Yaraghi
Azadeh talks about what people are really buying with different examples. She also explains what she calls the « one-idea » and its importance. Azadeh Yaraghi is the Founder and Creative Director of Gogo Telugo. She had the kindness to join TalentsTalk on September 26th, 2017 to talk to us
How Anthony Casalena Built And Scaled Squarespace | A Talks At Google
In 2003, Anthony Casalena founded Squarespace in his dorm room at the University of Maryland and 16 years later, the all-in-one website building platform is a global company with millions of customers. In this talk, Anthony discusses his experience building and scaling Squarespace, the importance of culture, why design is
How To Become A Market Leader? Here’s The Secret
“winning companies aren’t led by customers. they target the customers they want, they then do as much as they can to satisfy those customers’ needs, and they don’t let themselves get distracted.” The best-kept secret about strategy is that you are in control. You get to choose the game you
Digital Marketing: The Past, Present And Future! | A Keynote By Shane Barker
Digital strategist and brand and influencer marketing consultant Shane Barker spoke about the history of digital marketing, where it stands today, and the avenues its offers for the future at the ETBrandEquity DigiPlus Conclave. At the recently held ETBrandEquity Digiplus Conclave, the keynote address helmed by digital strategist, and brand
Keynote Address On Digital Retail Transformation By Fernando Machado Global CMO Of Burger King
Fernando Machado, Global Chief Marketing Officer at Burger King, shared great insights to our attendees during the Digital Marketing – Digital Retail Transformation Assembly Gala Dinner at The Fairmont Dallas. The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation,
Keynote Address On Digital Marketing Transformation By Steve Robinson Former CMO Of Chic-fil-A
The Retired CMO of Chic-fil-A, Steve, Robinson, delivered the Gala Dinner Keynote Address at The Digital Marketing/Digital Retail Transformation Assembly at The Fairmont Dallas, Tx. He is responsible for the chain’s marketing, advertising, and brand development, and menu development strategies for all Restaurant concepts. He is a member of the
