Large digital multisided platforms (MSPs) such as Amazon, Alibaba, and Apple’s App Store have made it much easier for sellers to reach new customers, but as thousands of companies large and small have discovered, conducting business on them carries significant risks and costs. MSPs sometimes exploit sellers’ dependency on them
Category: Corporate Branding
Corporate branding can be defined as the process to maintain, continue and create a positive corporate reputation and associations using the power of a brand, which in return is a promise to. the stakeholder and consumer in particular at which the brand has formed a set of perceptions.
The Importance Of Being Brave In Marketing | A Talk By Andrea Brimmer Following Q&As
In this Talk, Chief Marketing and Public Relations Officer of Ally Financial, Andrea Brimmer, discusses how she joined Ally Financial at the height of the financial crisis when the company faced intense challenges – transitioning from its roots as a captive auto finance company, while also launching the first-ever online-only
Reinventing You: Define Your Brand, Imagine Your Future | A Talk By Dorie Clark
A step-by-step guide to reinventing you – Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s
Reaching Gen Z: Platforms Where Brands Can Connect With Their Gen Z Audiences
“Even before Covid-19, Gen Z was eschewing traditional social media for “digital campfires,” more intimate online destinations where they private message or connect either in micro-communities or larger shared experiences. In 2020, activity on these platforms exploded, and digital campfires became a force defining not only how Gen Z audiences
Going From Unknown To Influencer | An Interview With Cynthia Johnson, Co-Founder & CEO of Bell + IVY
Freya Smale, interviews Advisory Board member Cynthia Johnson, Co-Founder & CEO of Bell + IVY Cynthia’s book, “Platform” – The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, is scheduled for release in February 2019. In the modern world, influence is everything and personal branding
Millennial And Gen Z Audiences Are Leaving Social Media And The Reason Is Antisocial Social Media
“When you look at who is – and more importantly, who is not – driving the growth and popularity of social platforms, a key demographic appears to be somewhat in retreat: young people. They’re craving privacy, safety, and a respite from the throngs of people on social platforms (throngs that
Customer’s Delight: Incorporating Personalization And Unique Experience In Strategy
The closing keynote panel discusses customer’s delight: incorporating personalization and unique experience in strategy The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily on areas such as business transformation, executive education, and growth, policy, and need analysis. Millennium is quickly becoming one of the most
How Professional Service Providers Succeed In The Times Of Crises
“During economic slowdowns, consulting, law, and accounting firms often start offering services and taking on clients they really shouldn’t, just to keep the lights on. This path is perilous. If a firm’s practices have a diffuse mix of clients and unclear strategic positioning, it will weaken the firm’s market profile
The Ways Of Marketing | A Talk By Philip Kotler
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps-product, price, promotion, and place-takes us on a
My Advertising Is So Efficient It No Longer Works | A Talk By Rory Sutherland
The language of optimization, measurement, accountability, and efficiency has a place in business, for very obvious reasons. But in marketing (and perhaps in HR and R&D) it cannot be the only mode of thinking. This is difficult. After all, it’s much easier to get fired for being irrational than for
