Defining A Brand’s Style With Right Strategy And Creativity: 10 Types Of Brand Style With Key Characteristics, Color Palettes, Typography And Industries They Suits Best

Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin to glow with its

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Innovation Contests: How To Avoid Innovation Contests Pitfalls And Raise Overall Level Of Creativity

In 1714, the British government offered a cash prize to anyone who could devise a practical method of determining longitude at sea. In more recent times, open innovation contests have tackled challenges ranging from the silly (Frito-Lay’s Crash the Super Bowl campaigns invited consumers to shoot a funny Doritos commercial)

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What Is More Important To Your Customer? Experience Design Or Flawless Delivery & Execution? And How Your Brand Can Provide Great Customer Experience

What makes a great customer experience? For some brands, it’s a frictionless journey. For others, it’s a memorable experience. But few brands are successful being both frictionless and memorable. Research shows companies can choose among four strategies when deciding whether to focus on being frictionless or memorable. What exactly makes

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5 Useful Tips To Build Powerful Online Presence Without A Big Budget

Wondering how you start to build a strong online presence for your business if you’ve only got a shoestring budget? We’re here to help. When it comes to business, the term “brand” is used quite often – off-brand, brand guidelines, the leading brand, personal brand … you get the idea.

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6 Brand Ethos To Improve Your Performance Amid Disruption: Not Just Survive But Thrive

Strategic agility is the ability to improve performance – not just survive but thrive – amid disruption. Companies that successfully navigated the Covid-19 crisis identified when to deviate from their strategic plan and adapt to the changing environment. The authors identified three distinct ways they did this: First, they were

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Martech Is Transforming Advertising, Content Marketing And Sales Management – But Be Cautious Of Its Pitfall

The number of vendors offering marketing tech is exploding, but too many companies take a “bottom-up” approach to purchasing it: Rather than starting with the objective of solving a problem, they begin with what is being sold to them. As a result they waste money on hoarding data they don’t

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How To Avoid Exploiting Customers’ Behavioral Biases: Make Sure Your Digital Design Functions Are In The Best Interests Of Users

Executives must play a proactive role in making sure their digital design functions in the best interests of users. Doing so has the potential to give companies a deeper and more positive relationship with its customers. Brands that design their sites to exploit consumer behavioral bias (or those that fail

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Is Your Marketing AI Failing You? May Be You Are Not Asking The Right Questions

Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the differences between the value of being

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How To Create AI And Machine Learning Driven Marketing Strategy Which Has Greatest Potential To Create Value

In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through the current state of AI and presents a framework that will help them classify their existing projects and

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What Is Consumer Psychology And How Successful Marketers Tap Into This Consumer Psychology To Grow Business

I bet you never thought you’d be a part-time psychologist when you started your business.  Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double –

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R.E.D. Marketing: The Three Ingredients Of Leading Brands | Panel Discussion

How to create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: Relevance, Ease, Distinctiveness. In this session, we will hear from Ken Muench, CMO of Yum! Brands (KFC, Taco Bell, Pizza Hut, The Habit Burger Grill) and former Yum! Brands CEO Greg

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