What Is Customer Experience And To Improve It

“Anyone who has signed up for cell phone service, attempted to claim a rebate, or navigated a call center has probably suffered from a company’s apparent indifference to what should be its first concern: the customer experiences that culminate in either satisfaction or disappointment and defection. Customer experience is the …

Developing A Brand Strategy – If You’re Not A Brand, You’re A Commodity

Many experts believe that branding is one of the most crucial components of running a successful business. For instance, did you know that 77% of customers make purchases because of a brand’s name? Or how about the fact that 82% of investors are guided in their decisions by the strength …

Marketing In The Midst Of Disruption

In this presentation, veteran marketer, inspiring entrepreneur, and bestselling author Michael Brenner will show you how the future of Marketing is about activating the storytelling talent and expertise of your customers and employees. You’ll learn how we can start to re-define marketing as a strategic asset for business growth You’ll …

Why Your Brand Voice Needs To Be Consistence On Social Media

In order for a brand to be a brand, it has to be consistent. That’s kind of the whole point of a brand-it’s the thread that holds together all of the different parts of your public and internal representation. Brand has to be more of a constant than a variable, …

Levi Strauss & Co. – How A 165-Year Old Startup Succeeds In The New World Order

Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,000 retail stores and shop-in-shops. …

Is Your Organization Is Ready For What’s Next In Marketing?

Marketing has never been more complex. Sweeping advances in technology have revolutionized and fragmented the discipline, while societal issues such as the Covid-19 pandemic, the Black Lives Matter movement, and the climate crisis have raised expectations for marketers’ social performance. This combination of diverse forces has transformed how the marketing …