On the 2019 Kotler Future of Marketing Summit (Beijing, China), Keynote Speech was given by Philip Kotler on the topic of “What’s next? The Future of Marketing.” Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg …
In a world of branding to compete against your competitors, what does branding in a brandless world really entail? Avocados From Mexico have a unique mindset when it comes to marketing a produce brand but implementing a CPG mentality. What is the purpose of branding in a brandless space?What impact …
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time – people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. …
What would you do if you could not fail? This is an interactive talk on how to break free of your “limiting beliefs” and how to conquer your critical inner voice. Includes exercises – an examination on how we assign meaning to events and how we can transform negative events …
So many big companies out there are spending billions of dollars on TV commercials… even though nobody’s watching them. But here’s the punchline for you: Over the next few years, the biggest companies in the world will finally understand that. And then, they’ll pour their money into Facebook and Instagram …
The rise of artificial intelligence has seen computers beating chess experts and performing incredibly complex tasks. But why can’t they think the same way we do? We have built incredibly powerful, multi-layered, neural networks capable of learning incredibly quickly and carrying out seemingly impossible tasks, but they still can’t always …
