Brand nicknames have been common for years, but it’s not always obvious how (if at all) brands should engage with them, especially online. In this piece, the authors discuss a recent study in which they found that social media posts that used nicknames had significantly higher like and share rates
It’s no mystery that search engine optimization, or SEO, matters. Websites are meant to be discovered by search engines and SEO makes that possible. As a business owner, it’s important to know not only what SEO is, but also what it can do for your company. And if you’re completely
Like any typical home movie, this one started in a dusty basement with boxes of old footage. Some conversations in 2019, a field trip to a data center, and an unexpected stop at a hardware store later, came together into a story-our story. Like all home movies, there’s a good
Local SEO helps brick-and-mortar and service-based businesses get found through search, even when competing with large brands and national businesses that have a massive online presence. let’s look at the specific steps you can take to improve and optimize your brand’s online presence to boost your local SEO. Make sure
The internet is an enormous place filled with millions and millions of websites. Competing in such a massive world can be daunting for small business owners trying to promote their local shops. But don’t fret. There is a way for your business to stand out and connect with nearby customers.
While it’s always helpful to rank for broad keyword phrases and terms that allow you to attract a wide selection of customers, it’s also useful to get a little more specific with your SEO strategies. For instance, if you have a product that ships to a specific area, you run
Marketing approaches and philosophies have continued to shift over time to remain relevant to the masses. Technology in recent decades has played a vital role in bringing a lot of changes to companies and businesses worldwide, resulting in new viable marketing efforts. From billboards to magazines and from newspapers to