A New Approach To Reach Teens – ZEFR And Coca-Cola

As brands become prolific storytellers, branded content is better than it’s ever been. The question becomes – with all that great content, how do you make sure it’s seen by the right people, in the right context, on the right platforms? Zefr will explore how data and insights can unlock breakthrough distribution strategies on the platforms that matter, delivering actionable insights to ensure your stories are elevated and seen by the right audience.

How To Reach Consumers Who Are Not Willing To Spend

The global retail industry is experiencing an unprecedented crisis in the wake of Covid-19. Consumers are staying home and tightening their spending as they face uncertainties related to their health, wealth, and jobs.

This physical and psychological hunkering down is hitting retailers hard, as U.S. retail sales dropped a historic 8.7% in March, and moving forward are expected to drop 20% (at least) according to the National Retail Federation. Retailers are in turn laying off staff and scrambling to understand their options. Where are the opportunities for retail marketers and how can they minimize losses?

Brand Stories – The Future Of Branded Content | A Documentary

During Brand Storytelling at Sundance 2016, we asked brand marketers and their agencies about the future of storytelling.

As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.

The Van Westendorp Pricing Model – How To Price Your Product

Your business is preparing to launch a brand new product into the market. The product has been built and refined through many iterations, and now you are ready to ship it to customers. Only one question remains: what price should you charge for your product?

In this article, we analyze Van Westendorp’s Price Sensitivity Model, a data-driven pricing model that uses survey data to determine customers’ willingness to pay for your product. This article details how the Van Westendorp model works, why it addresses shortcomings in current pricing conventions that many businesses use, and what its limitations are.

How To Brand Educational Institute To Drive Successful Enrolment

Not too long ago, Educational Institute didn’t have much need for a strong brand. But as the market for funding, recognition, academic talent and even student recruitment has started to heat up, the need has become critical. A strong brand and message can easily convert to higher enrollment, but with the current approach to education branding, it’s easy to see where many Educational Institute fall short. To build a stronger brand and improve student retention, follow these steps to develop a stronger brand and message.