As a small thriving business, it makes sense to leverage as many marketing tools as possible to grow your brand. You may not be a household name (yet), but one sure-fire way to get closer to world domination is to harness all of the power from a holistic marketing suite
Many businesses start with a simple presence on a Facebook business page or an Etsy store – and there’s nothing wrong with that. It’s just important to realize that you don’t have total control over those platforms and you’ll likely be limited in terms of what you can do there.
Business owners have a lot on their plate. You have to run your business, engage with your customers, take care of your employees and establish your brand on social media to have a successful marketing strategy. Luckily, we have the tips you need to establish your brand on social media.
Looking for a roundup of top social media tips and best practices? You’re in the right place. If you’re a business owner, then you’re probably thinking about how to use social media marketing to expand your reach and grow your business. After all, there are more than 1.6 billion Facebook
Wondering how you start to build a strong online presence for your business if you’ve only got a shoestring budget? We’re here to help. When it comes to business, the term “brand” is used quite often – off-brand, brand guidelines, the leading brand, personal brand … you get the idea.
Social media is essential for everyday entrepreneurs – but it’s a waste of your valuable time if you’re not using it properly. To stand out from the crowd and be recognized over time, strong design is essential for both of these things. If you’re not standing out, it might be
It can seem difficult to see a clear return on investment, or ROI, when it comes to all of the time, energy and money spent on social media. But the reality is, having a strong online presence on the social media platforms that matter most to consumers is crucial for
What would you do without Facebook or Twitter or LinkedIn? Social media has become so integral in our daily lives that our answer is a resounding: We have no idea. It’s changed the way we communicate with our friends, how we share photos of our kids, and how we market
Every year, while two football teams face off in the sport’s top contest, marketers compete to win a Super Bowl of their own – investing millions into ads that will air on one of television’s biggest nights. But what does it take to craft an advertisement that’s so engaging that
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps-product, price, promotion, and place-takes us on a
Social media gives teens new platforms for self-expression, validation, and even potential fame – but at what cost? Today, thanks to the internet, teens are able to connect and engage with their culture, celebrities, movies, brands – in ways never before possible. But is that real empowerment, or do corporations
To open Millennium’s Transformation CMO Assembly, Eve Mayer, CMO at Splash Media moderates a great panel: Evan Jones, CMO at Fender; Bruce Hershey, VP of Marketing at Tailored Brands; Tracy Robertson, VP of Customer Experience at Kimberly Clark; and Fanette Singer, SVP of Marketing at Country Financial to discuss a