GDPR: Enforcement Of The EU General Data Protection Regulation What The GDPR Is And How Its Provisions Impact Enterprises And Their IT Infrastructure

Through the power of information technology, any enterprise that sells products or provides services via the internet is technically a global business. Regardless of whether your organization is a one-person operation selling novelty T-shirts or a Fortune 100 company providing sophisticated cloud computing solutions, you are likely to have customers

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Creative Advertisement: Which Product Categories Are Best Suited To Creative Advertising And Which Type Of Creativity Have The Most Influence

Do highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes about the products, but there’s little evidence linking those messages to purchase behavior. To address this gap, Reinartz and Saffert developed a consumer survey approach that

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Why Is Traditional Advertising On The Rise, And Will The Trend Continue

Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies,

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Consumer Data: There’s A Delicate Balance Between Helpfulness And Overuse In Expectation Of Creating Better Customer Experiences

Marketing has traditionally used detailed customer data to improve the customer experience. But with pushback on data tracking, can the security function work with marketing to deepen customer trust? When you download a shopping app and consent to the privacy policy, the company behind the icon on your screen can

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The Cookieless World: As Web Browsers And Tech Companies Are Disabling Third-Party Cookies, How Organizations Can Continuing To Deliver Relevant Campaigns To Consumers

With third-party cookies systematically disappearing, how can marketing organizations use other data strategies to effectively target and engage with their customers? Over the past decade, marketers have been experimenting in the digital world to strengthen brand-customer relationships. For example, a proliferation of social channels has altered how marketers interact with

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Use Of Data Science In Marketing And Ethical, Privacy And Targeting Issues Involved In Data Mining | A Dissection With Shawndra Hill – Facebook Principal Scientist

Facebook principal scientist Shawndra Hill and Professor Olivier Toubia examine the past, present, and future of the role of data science in marketing. Shawndra Hill, a principal scientist at Facebook and a senior lecturer in the Marketing Division, joined Olivier Toubia, Glaubinger Professor of Business and Chair of the Marketing

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Sensemaking: How To Help Your Customers To Figure Out What They Need To Know When They Are Overwhelmed With Information

The amount of product and service information available to B2B customers – reports, blogs, display ads, email marketing, and more – has become overwhelming, leading to indecision and a sharply reduced likelihood of making a substantive purchase. The best reps have turned this conundrum into a prime selling opportunity. Above

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5 Facebook Page Post Ideas To Fill Your Restaurant With New Customers And Keep Them Coming Back

When Facebook users scroll through their newsfeed, sometimes all it takes to get them to visit your restaurant is seeing a photo of your world-famous pasta dishes, sushi or happy hour specials. Nearly 75 percent of Facebook users make decisions on which restaurants to visit based on the photos and

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It’s Time To Come Up With Instagram Stories: Don’t Know How? Here Is 10 Ideas To Engage With Your Audience On Instagram

While the introduction of Snapchat into the social media world amused us for hours on end with its so-ridiculous-it’s-funny filters, Instagram had a new feature up its sleeve, ready to shift the game again. Its borderline obsessive popularity amongst the general public already put Instagram leaps and bounds ahead of

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The New Normal: You Don’t Need To Create A Social Media Strategy From Scratch But Change Is Inevitable

Change – it’s inevitable. And now, it’s happening even faster than ever before. What worked last month didn’t work last week, and we don’t know how things will look a month from now. But even with all the changes, that doesn’t mean you need to create a social media strategy

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Why Small And Medium-Sized Businesses Should Be Aware Of Advertising Platforms That Offers Personalized Advertising?

Many Big Tech companies have created platforms that offer businesses tips and tools and services to better target their customers online. These can be helpful – but anybody relying on them needs to be very careful. That’s because many of these companies’ claims about how to measure advertising effectiveness are

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