WhatsApp Has Exposed Phones To Israeli Spyware – Update Your Apps Now

WhatsApp told the Financial Times, which broke the story, that “the attack has all the hallmarks of a private company known to work with governments to deliver spyware that reportedly takes over the functions of mobile phone operating systems.

Direct-To-Consumer (DTC) Brand Growth Will Boost Social Ad Spending

The success of DTC companies stems from their development of improved approaches for connecting with their customers, as demonstrated by two new Forrester reports: “Changing Expectations Fuel Direct-To-Consumer Disruption” and “To Adapt To Direct-To-Consumer Trends, Use A Direct-To-Value Strategy.” These approaches are part of what Forrester calls a “direct-to-value (DTV)” strategy.

Does Twitter’s Decline Mean The End Of The Global Town Square?

The great dream of social media was that it would give everyone a voice. From heads of state to ordinary citizens, everyone, no matter where they lived, what they looked like, what their background or place in society was, would be equal.

Branding vs Marketing: Innovative Solutions In Today’s Digital Marketplace

what is the difference between branding and marketing and which of the two should my company be focusing on? The answer is that they are similar in the sense they are about getting a company noticed, but different implementations of recognition.

Machine Learning Is A Key Component In Managing Mobile Advertising

To quickly choose ads for the right apps, provide attribution for app downloads, provide location based ads, and to identify fraud are all areas in which machine learning’s ability to analyze large volumes of data can have an impact.