Branding In A Brandless World | A Keynote By Kevin Hamilton – Avocados From Mexico

In a world of branding to compete against your competitors, what does branding in a brandless world really entail? Avocados From Mexico have a unique mindset when it comes to marketing a produce brand but implementing a CPG mentality. What is the purpose of branding in a brandless space?What impact …

Importance Of Social Media Tone In Branding

When we think about the word branding, the first thing that pops into our minds are the various logos and color schemes associated with different companies. There is a lot more that goes into creating a powerful brand. Finding the right tone for a brand is just as vital as …

The Future Of Marketing By Mathew Sweezey

What does your future hold? Join acclaimed HBR author and Principle of Marketing Insights at Salesforce, Mathew Sweezey, on a data-driven journey looking deep into the next five years to find out. In this session, Mathew will cover a wide range of topics from the foundational changes in the role …

Responding To Disaster: Brand Messaging And Communications Tips In A Crisis

Communication has always and will always be essential to branding. The right communication strategy is how you share your unique tone of voice with your audience, demonstrate your personality, and deliver valuable information. When disaster strikes, your brand communications are how you alleviate consumer fears and let customers know that …

Art & Copy | Documentary About Advertising And Inspiration

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time – people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. …

How To Name Your Brand For A Global Audience

Coming up with the perfect name for a brand takes a lot of work. Whether you’re launching a new product or rebranding an existing one, marketers often spend months analyzing data, conducting interviews, and carrying out research to find the best name to set themselves apart from competitors. But no …