Leadership In Brand Storytelling | Panel Discussion By Forbes CMO

At a time when branded content and storytelling are at the heart of successful brand engagement, how must and are CMOs leading the directive on storytelling strategy, aligning resources and platforms for unified, powerful, and authentic effect? Moderated by Forbes CMO Network Editor Jenny Rooney, this panel will dive into …

4 Key Customer Experience Metrics Every Brands Should Be Aware Of

Most businesses around the world are being forced to take a hard look at their budgets, thanks to the coronavirus pandemic. The smart ones, however, have realized that increasing spend on things like customer experience could be highly valuable in keeping their businesses afloat during this tenuous business climate. Even …

Living, Breathing Brand Identities With Paula Scher

Brand identities are supposed to be built to last. The reality is that most identity programs – no matter how well strategized, crafted, and tested – are merely guesswork. It’s impossible for a designer to know what cultural, political, economic, and technological shifts will occur in the future. Join Pentagram …

What Is Good Social Media Marketing Strategy And How To Build It

In recent years, more and more brands are turning to social media for marketing purposes. Indeed, social media marketing has proven to be very effective towards many goals; lead generation, increasing brand awareness and loyalty, and so forth. However, there are also many pitfalls for the unsuspecting and unprepared. Loose …

Six Big Ideas From The Branding Era | Talk At Berkeley-Haas By David Aaker

David Aaker, renowned marketing guru, Vice Chairman of Prophet, and Haas Marketing Professor Emeritus, speaks about his decades of pioneering work on branding at his annual talk at Berkeley-Haas.  Aaker comments on both the history and the future of branding, touching on the power of “brand as asset,” the role …

Quick Tips To Build A Powerful Brand Identity

The advantages of going big are too appealing. Big brands tend to be trusted by funding institutions and therefore get to access funding more easily. In addition, they have the resources to hire the best talents and are exposed to a wider customer base. However, building a big brand is …