Documentary recalling the revolution in British advertising during the 60s and three men who were instrumental in bringing it about. David Puttnam, Alan Parker, and Charles Saatchi, who all worked for the same agency, were among the first to recognize the social changes, with the emphasis on individualism, which was taking place, and the style of advertising needed to appeal to the new breed of customer.
A profile of dynamic trio Charles Saatchi, Alan Parker, and David Puttnam, who joined the Collett Dickenson Pearce agency in the mid-1960s and helped transform advertising into a glamorous industry that has since become an intrinsic part of British life.
