How Does Google Work Under The Hood And How To Beat Your Competitors On Google Search

Want to know how to stand out on Google? Many small business owners think it’s as simple as having a well-written ad. It’s not. To beat competitors on Google Search, you need to leverage SEO best practices across three pillars of a strong digital marketing strategy – your website, YouTube

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Local Search Algorithm: It’s All About Proximity, Prominence And Relevance

The internet has revolutionized the business world and changed how we conduct business. Any business that aims to increase its visibility and boost profit needs to pay much attention to top ranking factors, including local SEO – which introduces the topic of the local search algorithm. Local SEO is one

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Why Do Customer Reviews Matter For Local SEO And How It Can Help Improve Your Local SEO?

Did you know customer reviews and local search engine optimization (SEO) go hand in hand? Let’s explore how those shiny stars can help improve SEO for your business. “I don’t want to annoy them,” said Katie, “I feel like I’d be imposing if I bugged them for a review.” She

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From Being Aware Of A Product, Evaluating And Finally Purchasing: How To Create Search-Friendly Content For Every Buyer

With consumers nowadays preferring personalized content, marketers are finding success in targeted messaging: providing value to attract potential customers based on the customers’ interests and readiness to buy. It’s an important consideration for how to create search-friendly content throughout the consumer journey. The stages a buyer goes through – from

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A Beginner’s Guide To Go Online: From Building A Website, SEO & Email Marketing To Social Media Marketing

Many businesses start with a simple presence on a Facebook business page or an Etsy store – and there’s nothing wrong with that. It’s just important to realize that you don’t have total control over those platforms and you’ll likely be limited in terms of what you can do there.

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What Is SEO Keyword Research And How Can SEO Keyword Research Impact Your Search Rankings

SEO keyword research affects everyone who uses the internet to search for anything. Yet the vast majority of internet users have little to no idea what SEO (search engine optimization) or keyword research actually entails. If you run a business that has an online presence and are a bit foggy

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8 Steps To Improve Your E-commerce Search Engine Rankings And Increase Your Customer Base

One of the best ways to get traffic to your online store is by appearing in search engine rankings. This isn’t always an easy task, since eCommerce sites are focused on products rather than content. While eCommerce SEO might be challenging, the results can pay dividends for your eCommerce business

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Brand’s Nickname: Six Tactical Strategies To Make Your Brand’s Nickname Work For You

Brand nicknames have been common for years, but it’s not always obvious how (if at all) brands should engage with them, especially online. In this piece, the authors discuss a recent study in which they found that social media posts that used nicknames had significantly higher like and share rates

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A Beginner’s Guide To SEO: How To Optimize Search Engine For Small Business Websites

It’s no mystery that search engine optimization, or SEO, matters. Websites are meant to be discovered by search engines and SEO makes that possible. As a business owner, it’s important to know not only what SEO is, but also what it can do for your company. And if you’re completely

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Trillions Of Questions, No Easy Answers: A Movie About How Google Search Works

Like any typical home movie, this one started in a dusty basement with boxes of old footage. Some conversations in 2019, a field trip to a data center, and an unexpected stop at a hardware store later, came together into a story-our story. Like all home movies, there’s a good

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Local SEO Checklist To Grow Your Business: 11 Steps To Success

Local SEO helps brick-and-mortar and service-based businesses get found through search, even when competing with large brands and national businesses that have a massive online presence. let’s look at the specific steps you can take to improve and optimize your brand’s online presence to boost your local SEO. Make sure

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