A new study by Salesforce’s MuleSoft suggests more isn’t necessarily better if an organization’s applications are not playing well together. Unfortunately, more than 70% remain disconnected from one another and the core business. Tech market observers predict organizations will increase IT spending this year, driven in part by digital transformation.
Tag: research
Research: Companies Should Stop Their Political Spending To Reduce The Risk Of Negative Consequences
Corporations are facing increased scrutiny over their political spending – particularly when their stated values seem to contradict their lobbying efforts. A 2020 report by the Center for Political Accountability offers abundant examples, including corporations that have publicly demanded racial equality while contributing to groups and candidates that promote racial
Research: AI, Sophisticated Data Systems And Blockchain Enables Employees To Exercise Greater Strategic Judgment
While the dominant narrative about tech today is that human judgment is being replaced by machines, particularly far down on the org chart, the truth is far more nuanced. The authors have conducted research into decentralized firms in which individual employees have more, rather than less, autonomy. They found that
Research: Four Distinct Social Media Strategies
A global bank executive described to us a challenge for our times. It turns out that a customer who normally would qualify for the lowest level of service has an impressive 100,000 followers on Twitter. The bank isn’t doing much yet with social media and has no formula for adapting
Research: 5G Is Here, Now It Is All About Making The Most Of It
The world’s first 5G network launched in 2019, and 5G networks have now been delivered by at least 209 operators, spanning 83 countries. 5G offers significantly improved performance over earlier network technologies. But have consumers really noticed? Download speeds are now much faster, but most smartphone applications do not need
Research: Organizations Should Rethink Their Approach To Cybersecurity And Implement Policies That Address The Real, Underlying Factors Creating Vulnerabilities
In the face of increasingly common (and costly) cyberattacks, many organizations have focused their security investments largely on technological solutions. However, in many cases, attacks rely not on an outsider’s ability to crack an organization’s technical defenses, but rather on an internal employee knowingly or unknowingly letting a bad actor
Research: When A Brand Praised Its Competitors, Consumers Feels That The Brand Was More Thoughtful, Kind, And Trustworthy
When it comes to engaging with competitors, most brands take an antagonistic approach – think the age-old rivalry between Coke and Pepsi, or the memorable “Mac vs. PC” ads. However, new research suggests that praising the competition can actually boost a brand’s image and profitability. For example, in one study,
Three Research-Backed Ways To Get The Donations For Underfunded Charities
Despite ample holiday-season appeals, many charities don’t get the donations they need. Most are underfunded, and the pandemic has only exacerbated the problem. How can they increase donations? Research points to three strategies. First, give people a choice when they are allocating their cash; even an unrelated vote on favorite
What Is SEO Keyword Research And How Can SEO Keyword Research Impact Your Search Rankings
SEO keyword research affects everyone who uses the internet to search for anything. Yet the vast majority of internet users have little to no idea what SEO (search engine optimization) or keyword research actually entails. If you run a business that has an online presence and are a bit foggy
Big Data Visualization: Photography As A Creative Research Tool
What can we learn about the societies from analyzing and visualizing billions of photographs and video shared on social networks? Can we use visualization to explore massive visual data sets without using predefined research questions? Can we analyze big data without using numbers? In this presentation, Dr. Manovich will discuss
Creating AI Brain Trust | A Focus On Quality AI Research Methods
This blog is a continuation of the Building AI Leadership Brain Trust Blog Series which targets board directors and CEO’s to accelerate their duty of care to develop stronger skills and competencies in AI in order to ensure their AI programs achieve sustaining results. In this blog series, I have
What Is Local SEO Keyword Research And How To Improve It?
While it’s always helpful to rank for broad keyword phrases and terms that allow you to attract a wide selection of customers, it’s also useful to get a little more specific with your SEO strategies. For instance, if you have a product that ships to a specific area, you run
