Data science was supposed to create a new productivity boom. But, for many companies, that boom never arrived. What’s gone wrong? While companies have invested in data tools, much of the data that’s fed into these systems is low quality – with mislabeled, missing, or incorrect information, which in turn
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Customer Journey: Believe That Customers’ Experiences Should Be Effortless And Predictable Is Overly Simplistic – And Can Even Backfire
Companies often believe they should make their customers’ experiences as effortless and predictable as possible. But the authors’ research shows that this approach is overly simplistic – and can even backfire. While in some instances (say, watching movies on Netflix) customers want their journeys to be easy and familiar, in
Lessons From The Slave Trade And The Holocaust: How Should Today’s Executives Respond To Such Historical Transgressions?
Some multigenerational companies or their predecessors have committed acts in the past that would be anathema today – they invested in or owned slaves, for example, or they were complicit in crimes against humanity. How should today’s executives respond to such historical transgressions? Drawing on her recent book about the
Cybersecurity Regulations: Companies Should Understand The Kinds Of Regulations That Are Presently Being Considered, Discover The Uncertainties And Potential Impacts, And Prepare To Act
A whole suite of new cybersecurity regulations and enforcement are in the offing, both at the state and federal level in the U.S. and around the world. Companies don’t need to just sit by and wait for the rules to be written and then implemented, however. Rather, they need to
Due To They Have A Critical Role In The Society, Health Care Organizations Should Meet The Demands, Even During Supply Chain Failures And Catastrophic Events
Building resilient health care supply chains has taken on a new urgency in light of the pandemic. The traditional approach to managing the complex web of organizations, people, activities, information, and resources that supply products and services to consumers has fallen short and left many organizations scrambling. We know that
Metaverse And Web3.0 Initiatives: Businesses Should Build Its Foundation Through This New Internet Platform
By removing distance, connecting everyone and everything, and unleashing massive flows of information, the internet has been the greatest disruption since the printing press. In a few decades, it has reshaped much of the human world, enabling great progress and historic change, and revealing the many challenges that come with
Research: Companies Should Stop Their Political Spending To Reduce The Risk Of Negative Consequences
Corporations are facing increased scrutiny over their political spending – particularly when their stated values seem to contradict their lobbying efforts. A 2020 report by the Center for Political Accountability offers abundant examples, including corporations that have publicly demanded racial equality while contributing to groups and candidates that promote racial
Research: Organizations Should Rethink Their Approach To Cybersecurity And Implement Policies That Address The Real, Underlying Factors Creating Vulnerabilities
In the face of increasingly common (and costly) cyberattacks, many organizations have focused their security investments largely on technological solutions. However, in many cases, attacks rely not on an outsider’s ability to crack an organization’s technical defenses, but rather on an internal employee knowingly or unknowingly letting a bad actor
Brand Designers Should Keep Brand Personality In Mind When Designing Logos Because Logo Might Backfire When They Are Inconsistent With Brand Personality
People tend to perceive symmetrical shapes as more attractive and preferable, in comparison to asymmetrical ones. As such, it is not surprising that brand managers favor using symmetrical logos. But, despite the large number of companies using symmetrical logos, little has been written about whether such designs can also backfire
Should You Focus On Why Your Idea Is Useful Or How The Idea Works When Pitching To An Audience Of Investors?
There are two camps on the most effective way to frame an innovative idea. One contends you should emphasize why the idea is desirable. The other says you should focus on how to implement the idea. Which one is right? A research project found that the answer depends on your
Why Small And Medium-Sized Businesses Should Be Aware Of Advertising Platforms That Offers Personalized Advertising?
Many Big Tech companies have created platforms that offer businesses tips and tools and services to better target their customers online. These can be helpful – but anybody relying on them needs to be very careful. That’s because many of these companies’ claims about how to measure advertising effectiveness are
Should Companies Centralize Their Digital Activities? As A General Rule Yes, But With Some Significant Exceptions
Should all of your digital operations be located in one central location or do you need a local digital operations outpost in every country your company works in? For international firms, this is a critical decision, and each company has their own set of caveats: ownership structure, customer base, and
