Is It Useful To Lean Into Authenticity, When Inauthenticity Actually A Better Strategy? Particularly Amidst Hybrid Work

Authenticity is important at work, but sometime’s it’s challenging to identify and maintain. Plus, what if the authentic emotions you’re feeling conflict with the message you’re trying to convey to colleagues or employees? When is it useful to lean into authenticity, and when is inauthenticity actually a better strategy? Research

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Should You Focus On Why Your Idea Is Useful Or How The Idea Works When Pitching To An Audience Of Investors?

There are two camps on the most effective way to frame an innovative idea. One contends you should emphasize why the idea is desirable. The other says you should focus on how to implement the idea. Which one is right? A research project found that the answer depends on your

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5 Useful Tips To Build Powerful Online Presence Without A Big Budget

Wondering how you start to build a strong online presence for your business if you’ve only got a shoestring budget? We’re here to help. When it comes to business, the term “brand” is used quite often – off-brand, brand guidelines, the leading brand, personal brand … you get the idea.

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Stitch Fix: A Useful Case Study For Retail’s Digital Transformation

The remarkable thing about Stitch Fix, though, isn’t its business model, which blends digital with a healthy bit of reality. It’s the company’s use of algorithms across essentially every single facet of the company. When it comes to data, Stitch Fix is doing it well, and there are a lot of things all companies—not just retail—can learn from it. The following are just a few of my favorite takeaways.

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