The language of optimization, measurement, accountability, and efficiency has a place in business, for very obvious reasons. But in marketing (and perhaps in HR and R&D) it cannot be the only mode of thinking. This is difficult. After all, it’s much easier to get fired for being irrational than for
“Today markets are being reshaped by a new kind of firm – one in which artificial intelligence runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services, the same thing happens: Rather than relying
Self-driving cars, lifelike robots, and autonomous delivery drones are the sexy, headline-grabbing face of the digital transformation that we see all around us today. None of these would be possible, though, without data – the oil of the fourth industrial revolution – and the analytic technology we’ve built to allow
Social media gives teens new platforms for self-expression, validation, and even potential fame – but at what cost? Today, thanks to the internet, teens are able to connect and engage with their culture, celebrities, movies, brands – in ways never before possible. But is that real empowerment, or do corporations
The internet is an enormous place filled with millions and millions of websites. Competing in such a massive world can be daunting for small business owners trying to promote their local shops. But don’t fret. There is a way for your business to stand out and connect with nearby customers.
To open Millennium’s Transformation CMO Assembly, Eve Mayer, CMO at Splash Media moderates a great panel: Evan Jones, CMO at Fender; Bruce Hershey, VP of Marketing at Tailored Brands; Tracy Robertson, VP of Customer Experience at Kimberly Clark; and Fanette Singer, SVP of Marketing at Country Financial to discuss a
Details about the SolarWinds hack continue to emerge months after the supply chain mega-breach was first discovered late last year. The latest revelations come from Microsoft, which is calling the cyber-attack the most sophisticated of all time. “I think from a software engineering perspective, it’s probably fair to say that
“Artificial intelligence is transforming all sectors of the economy, but there’s no reason to fear that robots will replace all human employees. In fact, companies that automate their operations mainly to cut their workforces will see only short-term productivity gains, say the authors. Their research, involving 1,500 firms in a
AI technologies already support many everyday products and services, with further applications to come. Professor Marcus Du Sautoy, mathematician, author, and science communicator speak to leading artificial intelligence experts for a discussion and open forum on technologies with AI at their heart to have the power to change the world.
Loyalty programs – that effectively bribe people into buying more of your products – are lazy. In the modern aspiration economy, people develop true brand affinity only when it gives them a sense of community. Membership strategies are an effective way to achieve that goal. To do this effectively, remember