Don’t Let Ecommerce Platforms Sell Your Business: How To Make Large Digital Multisided Platforms Work For Your Brand

Large digital multisided platforms (MSPs) such as Amazon, Alibaba, and Apple’s App Store have made it much easier for sellers to reach new customers, but as thousands of companies large and small have discovered, conducting business on them carries significant risks and costs. MSPs sometimes exploit sellers’ dependency on them

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The Importance Of Being Brave In Marketing | A Talk By Andrea Brimmer Following Q&As

In this Talk, Chief Marketing and Public Relations Officer of Ally Financial, Andrea Brimmer, discusses how she joined Ally Financial at the height of the financial crisis when the company faced intense challenges – transitioning from its roots as a captive auto finance company, while also launching the first-ever online-only

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How To Create Data Examination Dashboards For Making Data Driven Decisions

With all the data that’s created each day and the possibilities for making data-driven decisions in business, every company must have a way to present data to business users in a user-friendly and informative way. In my experience, a lot of organizations get this wrong. In the pursuit of making

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Need Of The Hour: Investments In Digital Transformation And Supply Chain

Almost daily we are seeing some new piece of news regarding the impact of the global chip shortage. To many, it feels like this came out of nowhere, but in reality, this has been a potential outcome for some time. Government trade restrictions, issues in production, and the Covid-19 pandemic

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Merck’s Digital Transformation: The Journey To A Connected Healthcare Experience

Alessandro De Luca, the CIO of Merck Healthcare at Merck Group, delivered the keynote “Merck’s Digital Transformation: The Journey to a Connected Healthcare Experience” at the Technology Insight Summit in Europe. De Luca discussed the potential of smart hospitals, the app-based future of medicine, digital therapeutics, virtual medicines, and more.

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Reinventing You: Define Your Brand, Imagine Your Future | A Talk By Dorie Clark

A step-by-step guide to reinventing you – Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s

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Improving Customer Trust And Loyalty With Honesty And Transparency In Data Collection

Data is the lifeblood of our economy. If you’re not paying for a product, then you are the product. Companies like Google and Facebook have built empires from data, but due to countless breaches, threats, and a shifting sentiment, there’s finally some push back on what used to seem like

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Trillions Of Questions, No Easy Answers: A Movie About How Google Search Works

Like any typical home movie, this one started in a dusty basement with boxes of old footage. Some conversations in 2019, a field trip to a data center, and an unexpected stop at a hardware store later, came together into a story-our story. Like all home movies, there’s a good

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