Creative Advertisement: Which Product Categories Are Best Suited To Creative Advertising And Which Type Of Creativity Have The Most Influence

Do highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes about the products, but there’s little evidence linking those messages to purchase behavior. To address this gap, Reinartz and Saffert developed a consumer survey approach that

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Personal Branding: Some Unique Challenges For Female Professionals And How They Can Navigate This Conundrum?

We all know developing a personal brand is valuable. It helps others see your true talents, so you’re more likely to be tapped for relevant and interesting assignments – and it helps you stand out in a field of competitors. But personal branding has some unique challenges for female professionals.

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Deep Learning Shows Some Promises, But Yet To Deliver On Its Own Hype

A few years back I jumped on the “machine learning will eliminate the need for radiologists” bandwagon. It wasn’t my smartest prediction. In my failure, however, I’m joined by the biggest experts in deep learning, like Geoffrey Hinton, who in 2016 proclaimed it was “just completely obvious [that] within five

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Transforming The Workplace Technology By Adapting Artificial Intelligence

Successful organizations have long known that their employees are their biggest asset, but recent job numbers show how hard organizations have to work to retain them. According to the U.S. Department of Labor’s Job Openings and Labor Turnover Survey, the rate of quit levels remained significant at 4.2 million in

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According To Newly-Released IBM Report Organizations Are Increasing Their AI Adoption

Just over one-third (35%) of companies reported using artificial intelligence in their businesses this year, a four-point increase from 2021, according to a newly-released IBM report. Adoption is being driven by advances that make it more accessible for businesses (43%) and the need to reduce costs and automate key processes

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Why Is Traditional Advertising On The Rise, And Will The Trend Continue

Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies,

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Why Two-Thirds Of Start-Ups Never Show A Positive Return? Based On Interviews And Surveys With Founders & Investors And More Than 20 Case Studies

If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds of founders and investors and scores of accounts

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Metaverse: How Big Data And Metaverse Technology Could Transform Corporate Business Processes

Bloomberg estimates that the metaverse market may grow to $800 billion by 2024, and Facebook has changed its name to Meta to capitalize on this looming technology. The metaverse is a collection of immersive online technologies that include virtual reality, augmented reality and interactive video. At the corporate level, CIOs

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Study: Data Privacy And Security Are The Top Challenges For Cloud Adoption

Technology media company Foundry (formerly IDG) released the findings of its ninth Cloud Computing Survey and found that IT decision-makers (ITDMs) are running up against several challenges when implementing a cloud strategy. These include controlling costs, data privacy and the cost of security. According to the survey, budgets for cloud

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Multicloud: What Is Multicloud, Advantages Of Multicloud And Do Your Business Really Need Multicloud Approach?

Over a decade after the launch of Amazon Web Services, Amazon continues to benefit from the “first mover” position. While AWS is still the market leader, cloud services from other industry titans such as Google or Microsoft have increased in popularity (as have specialized services from other vendors), preventing Amazon

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Organizations Can Be Benefited From Attracting Talent And Retaining More-Loyal Workers By Offering Educational Benefits At No Cost

Most organizations that offer educational benefits require employees to pay upfront for courses, followed by some percentage of reimbursement. This limits who can afford to further their education: typically, those with robust savings and prior degrees are the ones who take advantage of the benefit. Recent analysis and data from

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Q&A With Bestselling Author, Researcher And Entrepreneur Marcus Buckingham About Love And Work

Researcher and author Marcus Buckingham says we’ve overly complicated what it means to lead. Leading people means checking in with an employee every week for 52 weeks out of the year. Asking about their successes and failures–big and small. Asking what they loved last week and what they hated. And

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