Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin to glow with its
In 1714, the British government offered a cash prize to anyone who could devise a practical method of determining longitude at sea. In more recent times, open innovation contests have tackled challenges ranging from the silly (Frito-Lay’s Crash the Super Bowl campaigns invited consumers to shoot a funny Doritos commercial)
Technology now allows us to combine digital tools with physical space to create a modern digital workplace – one that uses the best capabilities of both. A New Digital Way Of Working During the global pandemic, when many of us were prevented from working in our usual offices for an
While completing her Master’s Degree at MIT, Joy Buolamwini embarked on an art project with hopes of building the Aspire Mirror, a device that would allow users to project digital masks onto their reflections. But when she began experimenting with the basic facial recognition software needed to program the machine,
One of the strangest features of quantum mechanics is also potentially its most useful: entanglement. By harnessing the ability for two particles to be intimately intertwined across great distances, researchers are working to create technologies that even Einstein could not imagine, from quantum computers that can run millions of calculations
What makes a great customer experience? For some brands, it’s a frictionless journey. For others, it’s a memorable experience. But few brands are successful being both frictionless and memorable. Research shows companies can choose among four strategies when deciding whether to focus on being frictionless or memorable. What exactly makes
Wondering how you start to build a strong online presence for your business if you’ve only got a shoestring budget? We’re here to help. When it comes to business, the term “brand” is used quite often – off-brand, brand guidelines, the leading brand, personal brand … you get the idea.
Conventional wisdom says it takes three to five years and tens of millions of dollars to digitize a corporation’s supply chain. However, a few companies have reaped major benefits – including higher revenue and customer retention – with a faster, cheaper approach. It involves assembling available data; using analytics to
Companies were shifting to everything-as-a-service IT even before the pandemic boosted the value of flexibility, and the second Deloitte Everything-as-a-Service (XaaS) Study shows adopters increasingly prizing the XaaS model. Introduction Over the past decade, leaders have become increasingly taken with the idea of everything-as-a-service (XaaS). Across industries, organizations have looked
Professor Jim Al-Khalili traces the story of arguably the most important, accurate and yet perplexing scientific theory ever: quantum physics. The story of quantum physics starts at the beginning of the 20th century with scientists trying to better understand how light bulbs work. This simple question soon led scientists deep
There are many types of entrepreneurship – from inventing and building prototypes in your basement or garage to side hustles to raising venture capital and developing the latest new software to change the world. One of the fastest-growing is also one that got its name most recently: content entrepreneurship. Curious?
Alex Stamos was the chief security officer at Facebook from 2015-2018. He is currently an adjunct professor at Stanford’s Freeman-Spogli Institute, a William J. Perry Fellow at the Center for International Security and Cooperation, and a visiting scholar at the Hoover Institution. This is the transcript of an interview with