Companies have been trying to adopt customer centricity for nearly 20 years now. Yet only 14% of marketers say their company really focuses on customer centricity. To build a culture that focuses on customer needs, companies should take six steps: Operationalize customer empathy; hire for customer orientation; democratize customer insights;
Author: Snowdrop Solution
Next Best Offer: Using Customer Data To Create Highly Customized Offers For The Right Customers At The Right Moment And At The Right Price
Shoppers once relied on familiar salespeople to help them find exactly what they wanted – and sometimes to suggest additional items they hadn’t even thought of. But today’s distracted consumers, bombarded with information and options, often struggle to find products or services that meet their needs. Advances in information technology,
The Essence Of Digital Transformation Is To Become A Data-Driven Organization, Ensuring That Key Decisions, Actions, And Processes Are Strongly Influenced By Data-Driven Insights
It’s problematic when companies decide to embark on a digital transformation agenda without having a clear definition, let alone vision, for what it means. The fundamental meaning of transformation is not about replacing old technologies with new ones, or capturing high volumes of data, or hiring an army of data
From Privacy To Racial Bias, Ethical Concerns Over Facial Recognition Technology
Facial recognition technology has entered the mass market, with our faces now able to unlock our phones and computers. While the ability to empower machines with the very human ability to identify a person with a quick look at their face is exciting, it’s not without significant ethical concerns. Suppose
A Severe Crisis In Cybersecurity Sector: From Security Operations Center (SOC) Analysts To Incident Responders, There Are Lack Of Qualified Workers In The Sector
The cybersecurity sector faces a severe crisis: a lack of qualified workers. In June 2022, Fortune reported that companies are desperate for cybersecurity workers. Cyber Seek lists more than 714,000 open cybersecurity jobs. And the demand for cybersecurity experts is expected to increase. The U.S. Bureau of Labor Statistics says
Sexual Harassment: Until More Women Are In Power And Can Shape Workplace Culture, It’s Up To The Men At The Top To Solve The Problem At Its Roots
Sexual harassment flourishes in workplaces where men dominate in management and in fields where few women hold the “core” jobs (think law enforcement and tech). Research shows that bringing more women into these roles can solve the problem at its roots. But companies know they can get away with cosmetic
Three Kinds Of Bias And Discrimination Faced By Mid-Career Women: Unfair Assumptions, Unhelpful Attention, And Unequal Access
Mid-career women are often surprised by the levels of bias and discrimination they encounter in the workplace, especially if they’ve successfully avoided it earlier in their careers. After speaking to 100 senior women executives, the authors identified three distinct kinds of bias and discrimination faced by mid-career women: unfair assumptions,
Datagraphs: Organization Must Upgrade Their Data Architecture To Enable A Real-Time, Comprehensive View Of Consumer Interaction With Their Products And Services To Solve Problems
We’ve all seen the signs in front of McDonald’s announcing “Over X Billion Served” and have watched the number rise over the years. But tracking how many burgers are sold every day, month, or year is a relic of the past. Today ask: Do we know where each consumer buys
Developing Mindset Of Attitudes And Behaviors That Enable Organizations To See How Data, Algorithms, And AI Open Up New Possibilities
Learning new technological skills is essential for digital transformation. But it is not enough. Employees must be motivated to use their skills to create new opportunities. They need a digital mindset: a set of attitudes and behaviors that enable people and organizations to see how data, algorithms, and AI open
Digital Transformation: From The Traditional Stage To The Platform Stage
Many companies struggle to reap the benefits of investments in digital transformation, while others see enormous gains. What do successful firms do differently? This article describes the five stages of digital transformation, from the traditional stage, where digital and technology are the province of the IT department, through to the
How Does Google Work Under The Hood And How To Beat Your Competitors On Google Search
Want to know how to stand out on Google? Many small business owners think it’s as simple as having a well-written ad. It’s not. To beat competitors on Google Search, you need to leverage SEO best practices across three pillars of a strong digital marketing strategy – your website, YouTube
Local Search Algorithm: It’s All About Proximity, Prominence And Relevance
The internet has revolutionized the business world and changed how we conduct business. Any business that aims to increase its visibility and boost profit needs to pay much attention to top ranking factors, including local SEO – which introduces the topic of the local search algorithm. Local SEO is one
