The email arrived the day after a speech I’d given in London. “You’ve definitely given me some food for thought about my career trajectory, and how to use branding to my advantage,” an executive at a management consulting firm wrote. In my talk, I’d emphasized the importance of content creation
Category: Social Media Marketing
Social Media & Content Marketing is the area where content marketing and social media/business meeting. With an increasingly connected consumer and social B2B buying journey, the attention for social content marketing tactics and strategies is growing. However, the term isn’t only about social sharing or optimizing content for social channels. It’s also about connecting social business, collaboration and newsroom techniques and principles to content marketing.
Ten Easy Ways To Brand Your Website, Blog, And Social Media Images For Faster Brand Recognition
Clarity and consistency are two of the most important factors in developing a memorable, recognised, and recommended brand. Regardless of your sector or company, if you want to brand your website, blog, and social media accounts, you must keep these two aspects in mind, particularly in terms of visual branding.
Multinationals Spend A Lot On Influencer Marketing, But Are These Investments Really Profitable?
Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually pay off? To quantify the ROI of influencer marketing, the authors analyzed engagement for more than 5,800 influencer posts and identified seven key variables that drive a
As You Plan Your Marketing Strategy For The Next Year, Consider These Seven Steps To Take Into Perspective
Beginning in January, many company owners, entrepreneurs, and even seasoned marketers plan their marketing plans for the next year. But we’re here to tell you that you should start planning your marketing strategy for next year right now, or at least within the final three months of this year. 7
Social Media Marketing: How To Improve Relationships With Social Media Partners And Get A Higher Return On Investment
Marketing researchers are seeing a lot of significant trends these days: Social media spending has been steadily increasing for years (and peaked during the pandemic); increasingly, companies are outsourcing their social media activities to third-party agencies and laying off in-house social media staff; and social media has a more positive
11 Stages To Developing A Marketing Strategy For Your Company
Marketing strategies are documents that outline how a company intends to acquire new consumers, retain existing customers, and spread the word about its brand. According to experts, developing a good new firm marketing strategy is really important and not difficult. Learn how to build a marketing plan for your new
How To Remind Customers To Buy Locally Using Your Small Business Website
If your firm is based in the city where you live, play, and work, but you offer your services online, you may be dealing with a perception problem. It’s time to show your audience how they may buy locally from your online store. According to a Huffington Post article, $45
The Digital Marketing Performance Gap: Digital Marketing Is Fully Integrated Across The Company And Used To Evaluate Marketing Decisions To Reach Its Full Potential
Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues. Now, it’s time to build on those gains by redoubling their commitment to deepening data and digital mastery, building a culture of
If You Use Data Judiciously, Focus On Increasing Trust And Transparency, And Offer People Control Over Their Personal Data, Your Ads Are Much More Likely To Be Accepted By Consumers
Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with tailored ads. But when this practice feels invasive to people, it can
What Social Media Analytics Can’t Tell You Is Customers Who You Actually Hear From Social Media Are Not Representative Of Your Customers As A Whole
If you think your careful attention to social media analytics, monitoring, and customer relations means you know your customers better than ever before, think again. Rather than enlightening you about your customers, all that social media data may actually be misleading you – because it’s only showing you a narrow
Branded Content, Cultural Branding And Crowd Cultures: In The Era Of Social Media, Brand Building Has Become A Bit Of Challenge
Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass mainstream media and connect directly with customers. Hoping to attract huge audiences to their brands, they spent billions producing their own creative content. But consumers never showed up. In fact, social media seems to have made brands less
Research: Four Distinct Social Media Strategies
A global bank executive described to us a challenge for our times. It turns out that a customer who normally would qualify for the lowest level of service has an impressive 100,000 followers on Twitter. The bank isn’t doing much yet with social media and has no formula for adapting
