Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually pay off? To quantify the ROI of influencer marketing, the authors analyzed engagement for more than 5,800 influencer posts and identified seven key variables that drive a
Over a decade after the launch of Amazon Web Services, Amazon continues to benefit from the “first mover” position. While AWS is still the market leader, cloud services from other industry titans such as Google or Microsoft have increased in popularity (as have specialized services from other vendors), preventing Amazon
The ultimate vision of artificial intelligence are systems that can handle the wide range of cognitive tasks that humans can. The idea of a single, general intelligence is referred to as Artificial General Intelligence (AGI), which encopmasses the idea of a single, generally intelligent system that can act and think
If you’ve spent more than five minutes studying digital marketing, there’s a good chance you’ve run across a whole host of acronyms. SEO? SEM? SMM? SERP? While it can sometimes feel like learning a new language, these terms play a unique role in the online advertising process.
Most businesses today have at least some kind of website. Some brands use their website to sell products and services to customers around the world. Others rely on their online presence to build a powerful reputation for their brand through blogs and articles. There are even sites out there that specifically focus on helping customers figure out how to use a specific service.