All too often fitness centers, medical providers, colleges, and organizations in many other industries seek to distinguish themselves only on the quality, convenience, and experience of what they sell, say the authors. It’s not that those things aren’t important. But they matter only as means to the ends that people
Tag: business
How Can CMOs Build The Business Case With Their CFO To Create The Patience, Trust, And Confidence For Longer-Term Growth And Value
Chief marketing officers are reporting increased pressure to prove the impact of marketing spending. But too often this means a focus on short-term metrics, like sales revenue, instead of longer-term efforts like brand building. To achieve their long-term strategic objectives, CMOs must work on building the business case with their
From The Freemium Business Model To An Aggregation Business: How To Focus On Service And Capture Value?
More and more startups are popping up, offering customers new services and products that save them money. And while their offerings are attractive, they have one shortfall: They don’t capture value for the company. Fortunately, there is a strategic model that startups can follow that allows them to focus on
What Is Branding In Business And Why It Should Be Your Primary Concern
While conversions and sales are important, branding your business is just as vital. A bad first impression is no impression at all, and poor branding is the equivalent of showing up for an important meeting in a T-shirt and cargo pants. There should be no excuse for poorly implemented branding.
Creating XaaS Business (Anything As A Service): Building Scalable Lead-To-Cash Operations For Industry 4.0 With Sales And Back-Office Capabilities
In an XaaS environment, leaders are looking to meet changing customer needs by transforming their lead-to-cash value chain. In the 16th article in our series on digital industrial transformation, we examine how to institute a scalable yet flexible omnichannel sales process. Introduction Shifting to an as-a-service purchasing model can present
How Your Business Could Succeed In Digital Transformation: Have It All Right – Platform Selection To Running Error-Free Code
Succeeding in digital transformation begins with platform selection – finding the right constellation of basic apps plus the ability to rapidly regenerate error-free, running code to support a business’ changing processes. Small and midsize businesses’ front office software is under-configured for a digital transformation. Many companies have old software suites
What Is Consumer Psychology And How Successful Marketers Tap Into This Consumer Psychology To Grow Business
I bet you never thought you’d be a part-time psychologist when you started your business. Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double –
Lessons In Life And Business From Serena Williams | A Q&A Session
Superstar athlete Serena Williams is building her own fashion label. In conversation with Imran Amed, our Founder & CEO, Serena explores the key lessons she has learned along the way. S By Serena is a dynamic designs and wearability empower customers to feel their most confident and reflect their authentic
The Art Of Business Storytelling | A Talk By Ameen Haque
Ameen Haque, Founder of Storywallahs, is a storyteller, story coach and consultant. He trains leaders and entrepreneurs in storytelling, crafting narratives, and using story and story based frameworks to help organizations navigate change and inspire action along desired goals. Formerly a Vice President at the ad agency Ogilvy & Mather,
A Beginner’s Guide To SEO: How To Optimize Search Engine For Small Business Websites
It’s no mystery that search engine optimization, or SEO, matters. Websites are meant to be discovered by search engines and SEO makes that possible. As a business owner, it’s important to know not only what SEO is, but also what it can do for your company. And if you’re completely
In Constantly, Rapidly, And Unpredictably Evolving Business Landscape, How Good Is Your Business’s Ability To Adapt
As they deal with a business landscape that is evolving constantly, rapidly, and unpredictably, executives all over the world are full of questions about change: How much? How fast? How sustainable? And sometimes just How? They can’t hope to answer those questions unless they understand their companies’ capacity for change
Health Care Industry Can Navigated By AI? Six Critical Factors And The Required Business Model
AI has the potential to significantly improve the quality and cost of health care. But as companies design new offerings, they must take into account the obstacles they will encounter in persuading customers, regulators, and payers to accept their offerings. This article identifies those obstacles and how specific kinds of
