What Is Branding In Business And Why It Should Be Your Primary Concern

While conversions and sales are important, branding your business is just as vital. A bad first impression is no impression at all, and poor branding is the equivalent of showing up for an important meeting in a T-shirt and cargo pants. There should be no excuse for poorly implemented branding.

Read More

Creating XaaS Business (Anything As A Service): Building Scalable Lead-To-Cash Operations For Industry 4.0 With Sales And Back-Office Capabilities

In an XaaS environment, leaders are looking to meet changing customer needs by transforming their lead-to-cash value chain. In the 16th article in our series on digital industrial transformation, we examine how to institute a scalable yet flexible omnichannel sales process. Introduction Shifting to an as-a-service purchasing model can present

Read More

How Your Business Could Succeed In Digital Transformation: Have It All Right – Platform Selection To Running Error-Free Code

Succeeding in digital transformation begins with platform selection – finding the right constellation of basic apps plus the ability to rapidly regenerate error-free, running code to support a business’ changing processes. Small and midsize businesses’ front office software is under-configured for a digital transformation. Many companies have old software suites

Read More

What Is Consumer Psychology And How Successful Marketers Tap Into This Consumer Psychology To Grow Business

I bet you never thought you’d be a part-time psychologist when you started your business.  Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double –

Read More

Lessons In Life And Business From Serena Williams | A Q&A Session

Superstar athlete Serena Williams is building her own fashion label. In conversation with Imran Amed, our Founder & CEO, Serena explores the key lessons she has learned along the way. S By Serena is a dynamic designs and wearability empower customers to feel their most confident and reflect their authentic

Read More

The Art Of Business Storytelling | A Talk By Ameen Haque

Ameen Haque, Founder of Storywallahs, is a storyteller, story coach and consultant. He trains leaders and entrepreneurs in storytelling, crafting narratives, and using story and story based frameworks to help organizations navigate change and inspire action along desired goals. Formerly a Vice President at the ad agency Ogilvy & Mather,

Read More

A Beginner’s Guide To SEO: How To Optimize Search Engine For Small Business Websites

It’s no mystery that search engine optimization, or SEO, matters. Websites are meant to be discovered by search engines and SEO makes that possible. As a business owner, it’s important to know not only what SEO is, but also what it can do for your company. And if you’re completely

Read More

In Constantly, Rapidly, And Unpredictably Evolving Business Landscape, How Good Is Your Business’s Ability To Adapt

As they deal with a business landscape that is evolving constantly, rapidly, and unpredictably, executives all over the world are full of questions about change: How much? How fast? How sustainable? And sometimes just How? They can’t hope to answer those questions unless they understand their companies’ capacity for change

Read More

Health Care Industry Can Navigated By AI? Six Critical Factors And The Required Business Model

AI has the potential to significantly improve the quality and cost of health care. But as companies design new offerings, they must take into account the obstacles they will encounter in persuading customers, regulators, and payers to accept their offerings. This article identifies those obstacles and how specific kinds of

Read More

Don’t Let Ecommerce Platforms Sell Your Business: How To Make Large Digital Multisided Platforms Work For Your Brand

Large digital multisided platforms (MSPs) such as Amazon, Alibaba, and Apple’s App Store have made it much easier for sellers to reach new customers, but as thousands of companies large and small have discovered, conducting business on them carries significant risks and costs. MSPs sometimes exploit sellers’ dependency on them

Read More

Local SEO Checklist To Grow Your Business: 11 Steps To Success

Local SEO helps brick-and-mortar and service-based businesses get found through search, even when competing with large brands and national businesses that have a massive online presence. let’s look at the specific steps you can take to improve and optimize your brand’s online presence to boost your local SEO. Make sure

Read More

Competition In The Age Of AI: How Artificial Intelligence Changes The Rules Of Business

“Today markets are being reshaped by a new kind of firm – one in which artificial intelligence runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services, the same thing happens: Rather than relying

Read More