Companies can reap great benefits from digitalizing their sales organizations – that is, using technology, data, and analytics to improve the sales process. Done well, digitalization increases customer engagement, boosts the skills and performance of salespeople, and supports a more customer-focused business model. But digitalization initiatives are often plagued by
Tag: digital
Why So Many Digital Transformations Fail To Deliver Impact? A Common, Strategically Linked Language For Digital Transformation Could Be The Answer
From disruptors and disruptive tech to pandemics, political unrest, and climate change, winning the future depends on adaptation. To survive and thrive, leaders should determine how to maintain a competitive advantage and enable an ability to win in a way that doesn’t just withstand change but embraces it to generate
The Essence Of Digital Transformation Is To Become A Data-Driven Organization, Ensuring That Key Decisions, Actions, And Processes Are Strongly Influenced By Data-Driven Insights
It’s problematic when companies decide to embark on a digital transformation agenda without having a clear definition, let alone vision, for what it means. The fundamental meaning of transformation is not about replacing old technologies with new ones, or capturing high volumes of data, or hiring an army of data
Digital Transformation: From The Traditional Stage To The Platform Stage
Many companies struggle to reap the benefits of investments in digital transformation, while others see enormous gains. What do successful firms do differently? This article describes the five stages of digital transformation, from the traditional stage, where digital and technology are the province of the IT department, through to the
Learning To Code Is Not The Best Investment For All, Instead Become A Digital Collaborator And Learn How To Work With Developers, Data Scientists, User Experience Designers, And Product Managers
While most leaders now know that tech is a vital part of business, many are wondering what they really need to know about technology to succeed in the digital age. Coding bootcamps may appeal to some, but for many leaders, learning to code is simply not the best investment. It
The Digital Marketing Performance Gap: Digital Marketing Is Fully Integrated Across The Company And Used To Evaluate Marketing Decisions To Reach Its Full Potential
Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues. Now, it’s time to build on those gains by redoubling their commitment to deepening data and digital mastery, building a culture of
CEO’s Role In Digital Transformation Initiatives: Because Each Transformation Is Unique And Their Goals And Objectives Are Considerably Differ
In the face of constant disruption, effective chief executive officers (CEOs) lead by scanning the environment, identifying the dangers that might be lurking or the opportunities that might exist, and determining whether and how to act. Often, those actions involve what’s commonly called “digital transformation” – implementing new tools, platforms,
A Technology Gap: Underinvestment In Technology And Gaps In Boardroom Engagement On Digital Transformation
Over the past few years, technology investment and deployment have expanded dramatically. What is less known is how, or to what extent, boards are engaged in tech matters: Some are, but many are not as engaged as they believe they should be. As part of its Boardroom Frontier series, in
Digital Currencies: Small Businesses Could Benefit From Better And More Competitive Payments Infrastructure
Small businesses have largely been ignored during the debate over digital currencies, even though they’re a hugely significant part of the U.S. economy and have much to gain from cheaper, more efficient payment systems. These businesses work with small margins, have less bargaining power than large companies, and suffer from
Digital Transformation In Health Care: Building A New Business Models To Co-Create Goods And Services, Wider Customer Reach, Access To New Capabilities, And Increase Revenue
Health tech innovators are investing in the Future of Health through platform businesses. Digital platforms can bring together ecosystem participants to build new business models that co-create goods and services, enable wider customer reach, access to new capabilities, and increase revenue. Executive Summary COVID-19, value-based care, data liquidity, consumer expectations,
Enhancing The Integrated Physical And Digital (Hybrid) Experience
As brands deliver new digital experiences that meet changing customer preferences, the next step is to enhance hybrid customer experiences – and human-centered design can help. Our lives went from physical to digital overnight – and amazingly, many brands excelled at delivering those digital experiences. Rather than people waiting weeks
The Rise Of Digital B2B: Traditional B2B Model Is Not Only Out Of Date, But Nearly Obsolete
Long the elusive objective of virtually every B2B commercial team, the time for sales and marketing “integration,” has passed. Instead, the most progressive B2B commercial organizations are completely reconfiguring commercial operations to better address today’s deep misalignment between how suppliers sell and how buyers buy. Most B2B sales and marketing
