What Is Digital Marketing Collateral And Some Popular Examples Of Digital Marketing Collateral

As a small thriving business, it makes sense to leverage as many marketing tools as possible to grow your brand. You may not be a household name (yet), but one sure-fire way to get closer to world domination is to harness all of the power from a holistic marketing suite

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The Value Of Digital Omnichannel And Voice Agents

It’s easy to forget that call centers are in a unique position. Whether it’s the company-managed contact center customer experience or the customer experience in BPO, it comes as no surprise that a major challenge to providing superior customer service is competing priorities. For a call center to work effectively,

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Digital Technology For The Future Of The Planet: Lives, Society, And The Physical Environment

Digital technology is becoming an indispensable and crucial component of our lives, society and the environment. We present a framework for computing in the context of problems facing the planet. The framework has a number of goals: an optimal digital infrastructure, sensing and optimizing with a global world model, reliably

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Should Companies Centralize Their Digital Activities? As A General Rule Yes, But With Some Significant Exceptions

Should all of your digital operations be located in one central location or do you need a local digital operations outpost in every country your company works in? For international firms, this is a critical decision, and each company has their own set of caveats: ownership structure, customer base, and

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Essential Component Of Digital Marketing Strategy: How To Create Unique Brand Presence On Social Media

Business owners have a lot on their plate. You have to run your business, engage with your customers, take care of your employees and establish your brand on social media to have a successful marketing strategy. Luckily, we have the tips you need to establish your brand on social media.

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What Digital Strategies Are Most Small And Midsize Businesses Missing? 1) Understanding The Need Of Specialized Business Analytics Expertise And 2) Data Driven Decisions

The current economic environment threatens the success – and perhaps even the survival – of many small and midsize companies, because larger organizations are increasingly able to provide personalized experiences to their customers, in literally any way their customers choose. Most leaders of these smaller companies have already made significant

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Why You Should Look To China For Digital Market Offerings: Five Lessons For Western Companies

The Economist opened 2021 with a cover story headlined “Why Retailers Everywhere Should Look to China.” It’s not hard to see why. China is both a large and a fast-growing retail market – worth about $5 trillion in 2020 – and highly digitized. And the pandemic has made digital every

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Enabling Digital Trust: Cyber-Security Strategies For A Trusted – Digital Future

In the age of digital transformation, trust is an elusive asset, but one that’s never out of reach for organisations that have initiated the right actions, such as adopting a sustainable, forward-looking cyber-security strategy. “It takes 20 years to build a reputation and a few minutes of cyber-incident to ruin

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An Introduction To Four Diverse Tiers Of Digital Transformation And Which One Is Best For Your Company?

Companies often assume that if they embrace digital technology in any way, they’re digitally transforming their business. As a result, they often make only ad hoc changes and investments in the digital arena, with ineffectual results. This article provides an introduction to four distinct tiers of digital transformation, each of

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The Agility And Resilience Of Digital Transformation: The Pandemic Has Shown Us, “Future-Proof The Business” Is Need Of The Hour

After a year of disruption and unexpectedly rapid transformation, CEOs are reassessing mindsets as well as business operations, aiming for both agility and resilience as they look to the months ahead. Introduction: Adapting To Disruption When I speak with CEOs, they leave no doubt that they have been thrown into

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How To Avoid Exploiting Customers’ Behavioral Biases: Make Sure Your Digital Design Functions Are In The Best Interests Of Users

Executives must play a proactive role in making sure their digital design functions in the best interests of users. Doing so has the potential to give companies a deeper and more positive relationship with its customers. Brands that design their sites to exploit consumer behavioral bias (or those that fail

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