A Technology Gap: Underinvestment In Technology And Gaps In Boardroom Engagement On Digital Transformation

Over the past few years, technology investment and deployment have expanded dramatically. What is less known is how, or to what extent, boards are engaged in tech matters: Some are, but many are not as engaged as they believe they should be. As part of its Boardroom Frontier series, in

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Digital Currencies: Small Businesses Could Benefit From Better And More Competitive Payments Infrastructure

Small businesses have largely been ignored during the debate over digital currencies, even though they’re a hugely significant part of the U.S. economy and have much to gain from cheaper, more efficient payment systems. These businesses work with small margins, have less bargaining power than large companies, and suffer from

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Digital Transformation In Health Care: Building A New Business Models To Co-Create Goods And Services, Wider Customer Reach, Access To New Capabilities, And Increase Revenue

Health tech innovators are investing in the Future of Health through platform businesses. Digital platforms can bring together ecosystem participants to build new business models that co-create goods and services, enable wider customer reach, access to new capabilities, and increase revenue. Executive Summary COVID-19, value-based care, data liquidity, consumer expectations,

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Enhancing The Integrated Physical And Digital (Hybrid) Experience

As brands deliver new digital experiences that meet changing customer preferences, the next step is to enhance hybrid customer experiences – and human-centered design can help. Our lives went from physical to digital overnight – and amazingly, many brands excelled at delivering those digital experiences. Rather than people waiting weeks

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The Rise Of Digital B2B: Traditional B2B Model Is Not Only Out Of Date, But Nearly Obsolete

Long the elusive objective of virtually every B2B commercial team, the time for sales and marketing “integration,” has passed. Instead, the most progressive B2B commercial organizations are completely reconfiguring commercial operations to better address today’s deep misalignment between how suppliers sell and how buyers buy. Most B2B sales and marketing

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Beyond The Digital: With The Wide Availability Of Advanced Processors & Sensors, Industrial Robots, And Machine Learning, CIOs’ Responsibilities Are Being Expanded Again

The explosion of smart devices and increased automation of physical tasks are extending IT’s remit to include device and data management, edge computing, governance, and more. With the wide availability of advanced processors and sensors, industrial robots, and machine learning, any device can be smart, connected, and capable of capturing

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What Is Digital Marketing Collateral And Some Popular Examples Of Digital Marketing Collateral

As a small thriving business, it makes sense to leverage as many marketing tools as possible to grow your brand. You may not be a household name (yet), but one sure-fire way to get closer to world domination is to harness all of the power from a holistic marketing suite

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The Value Of Digital Omnichannel And Voice Agents

It’s easy to forget that call centers are in a unique position. Whether it’s the company-managed contact center customer experience or the customer experience in BPO, it comes as no surprise that a major challenge to providing superior customer service is competing priorities. For a call center to work effectively,

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Digital Technology For The Future Of The Planet: Lives, Society, And The Physical Environment

Digital technology is becoming an indispensable and crucial component of our lives, society and the environment. We present a framework for computing in the context of problems facing the planet. The framework has a number of goals: an optimal digital infrastructure, sensing and optimizing with a global world model, reliably

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Should Companies Centralize Their Digital Activities? As A General Rule Yes, But With Some Significant Exceptions

Should all of your digital operations be located in one central location or do you need a local digital operations outpost in every country your company works in? For international firms, this is a critical decision, and each company has their own set of caveats: ownership structure, customer base, and

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Essential Component Of Digital Marketing Strategy: How To Create Unique Brand Presence On Social Media

Business owners have a lot on their plate. You have to run your business, engage with your customers, take care of your employees and establish your brand on social media to have a successful marketing strategy. Luckily, we have the tips you need to establish your brand on social media.

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What Digital Strategies Are Most Small And Midsize Businesses Missing? 1) Understanding The Need Of Specialized Business Analytics Expertise And 2) Data Driven Decisions

The current economic environment threatens the success – and perhaps even the survival – of many small and midsize companies, because larger organizations are increasingly able to provide personalized experiences to their customers, in literally any way their customers choose. Most leaders of these smaller companies have already made significant

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