Nik Puri, SVP IT at FedEx keynote speech from GDS Groups Technology Insight Summit. Disruption is nothing new. What’s different today is the speed at which disruption is happening – particularly when it comes to technology which is addressed at our GDS Summits. 72% of Fortune 500 CEOs cite the …
What makes a brand last? Knowing the answer is what separates sustainable success from eventual obscurity. Almost every company devotes significant resources to defining their brand. But few ask the equally important question: how to protect it? Historically, brands have risen and fallen in prominence slowly. Look at almost any …
When the pandemic hit in March, many companies’ long-term plans and strategies were thrown out the window, as everyone from the frontlines to the C-suite shifted into fire-fighting mode. Many worked around the clock by leveraging remote technology. It’s often been exhausting, as each day seems to bring new challenges …
From shoes to bits – Learning across industries on digital transformation. Lars Kristian Stråtveit, VP Digital Marketing at Telenor speaking at the NG Telecoms Summit. GDS Group is a global events, research and technology services company dedicated to helping clients meet the challenges posed by a fast-moving, disruptive business environment. …
By definition, blockchain technology cuts out middlemen. In relying on networks of users and collective trust, it reduces the need for centralized networks and data storage. This trait made blockchain-powered currencies popular on shadowy parts of the internet, but it has the potential to do something more revolutionary than obscure …
The average consumer is bombarded by as many as 10,000 marketing messages a day. From print and TV commercials, to billboards, brand labels, Facebook and Google ads, signage, emails, mobile ads, and product placement – the volume of messages, touchpoints and channels fighting for attention has never been greater. Network …
