Going into 2023, cybersecurity is still topping the list of CIO concerns. This comes as no surprise. In the first half of 2022, there were 2.8 billion worldwide malware attacks and 236.1 million ransomware attacks. By year end 2022, it is expected that six billion phishing attacks will have been
Tag: impact
Why So Many Digital Transformations Fail To Deliver Impact? A Common, Strategically Linked Language For Digital Transformation Could Be The Answer
From disruptors and disruptive tech to pandemics, political unrest, and climate change, winning the future depends on adaptation. To survive and thrive, leaders should determine how to maintain a competitive advantage and enable an ability to win in a way that doesn’t just withstand change but embraces it to generate
GDPR: Enforcement Of The EU General Data Protection Regulation What The GDPR Is And How Its Provisions Impact Enterprises And Their IT Infrastructure
Through the power of information technology, any enterprise that sells products or provides services via the internet is technically a global business. Regardless of whether your organization is a one-person operation selling novelty T-shirts or a Fortune 100 company providing sophisticated cloud computing solutions, you are likely to have customers
What Is SEO Keyword Research And How Can SEO Keyword Research Impact Your Search Rankings
SEO keyword research affects everyone who uses the internet to search for anything. Yet the vast majority of internet users have little to no idea what SEO (search engine optimization) or keyword research actually entails. If you run a business that has an online presence and are a bit foggy
A Better System For Understanding The Real-World Impact Of Customer Loyalty – Net Promoter 3.0
Since its introduction, in 2003, the Net Promoter System, which measures how consistently brands turn customers into advocates, has become the predominant customer success framework. But as its popularity grew, NPS started to be gamed and misused in ways that hurt its credibility. Unaudited, self-reported Net Promoter Scores undermined the
The Impact Of Automation & Artificial Intelligence On Our Economy | A Talk By Robert Reich Followed By Q&A Session
Professor Reich comes to Google to discuss the impact of automation & artificial intelligence on our economy. He also provides a recommendation on how we can ensure future technologies benefit the entire economy, not just those at the top. Robert Reich is the Chancellor’s Professor of Public Policy at the
Rise Of Impact Entertainment: Brand’s Social Purpose & Socially Conscious Consumers
As more brands, media companies, and corporations seek to connect with an ever growing, socially conscious consumer base, Participant Media and SoulPancake, in partnership with Brand Storytelling, set out to understand how brand marketers think about utilizing traditional entertainment as a tool to spark meaningful dialogue and generate compelling social
COVID-19 Impact: Innovation Is The Need Of The Hour In Cybersecurity
The world of technology is always evolving, and the threat landscape is continuously adapting and expanding. That part isn’t new. As with many other areas of life, though, 2020 seems to have shifted the playing field and changed the rules a bit more than usual. Privacy and security are simultaneously
