Businesses Are Creating Data But They Must Craft Better Systems And Approaches To Work With It

If you look under the hood of most company’s data strategy – if they have one, that is – you’ll find that most data is woefully unmanaged. It’s unclear how data is meant to be used and who is responsible for it. Businesses must craft better systems and approaches to

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How Brands Can Better Position Themselves For Critical Social Action

In the wake of George Floyd’s murder and the resurgence of the Black Lives Matter movement, companies of all stripes rushed to release statements citing the need for “change” and “solidarity.” A meaningful subset of those companies promised to review internal policies for racial bias, improve hiring practices, or make

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Better One-To-One Communications And Personalized Experiences In Health And Human Services (HHS) By Leveraging Customer Engagement Platforms

To elevate the human experience, HHS agencies need to deliver the right content to the right person at the right time through their preferred channel. Technology, coupled with a sound personalization strategy, can make it happen. As psychologist, economist, and Nobel Laureate Herbert A. Simon observed, “A wealth of information

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Is It Useful To Lean Into Authenticity, When Inauthenticity Actually A Better Strategy? Particularly Amidst Hybrid Work

Authenticity is important at work, but sometime’s it’s challenging to identify and maintain. Plus, what if the authentic emotions you’re feeling conflict with the message you’re trying to convey to colleagues or employees? When is it useful to lean into authenticity, and when is inauthenticity actually a better strategy? Research

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A Better System For Understanding The Real-World Impact Of Customer Loyalty – Net Promoter 3.0

Since its introduction, in 2003, the Net Promoter System, which measures how consistently brands turn customers into advocates, has become the predominant customer success framework. But as its popularity grew, NPS started to be gamed and misused in ways that hurt its credibility. Unaudited, self-reported Net Promoter Scores undermined the

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The Rolls Royce Story: Take The Best That Exists And Make It Better

From Rolls Royce creating the ultimate bespoke car to jewellers Boodles producing a £1 million necklace, this series follows the highly skilled teams whose tireless devotion and attention to detail produce astonishing results. Follow the story of some of the world’s most prestigious brands and the extraordinary lengths they go

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Build A Better Community To Acquire More Loyal Customers, Not Rewards

Loyalty programs – that effectively bribe people into buying more of your products – are lazy. In the modern aspiration economy, people develop true brand affinity only when it gives them a sense of community. Membership strategies are an effective way to achieve that goal. To do this effectively, remember

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For Better And For Worse: COVID-19 Is Forcing Companies To Speed Up Automation

In its report, Forrester notes that many companies are set to invest more in automation than in rehiring in the wake of the coronavirus pandemic, corroborating earlier reports that had claimed many businesses were already planning to accelerate their automation strategies.

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How To Make Them Better, Stronger, Faster Reporting APIs

In today’s digital economy, your data’s value will be limited and muted if it remains siloed within individual business systems. The power of digital transformation can only be unleashed when data flows freely between key business systems. The connective tissue between these applications is often APIs (Application Programming Interfaces).

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Using A.I. To Build A Better Human – The Age Of Artificial Intelligence | Documentary

Through life-changing accidents, and data-minded through NASCAR, human beings are finding ways to rebuild one another so that we are better, faster, and stronger than ever before and all with the help of A.I.. Once nothing more than the stuff of comic books and TV shows, we truly have the technology to become modern superheroes.

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