Social media has never been more powerful as a marketing tool. To make the most of it, CMOs and marketing managers must consider how the marketing landscape has changed in the past year – and plan their marketing strategies accordingly for the future. This article makes 10 recommendations (based on
Tag: strategy
Developing A Brand Strategy – If You’re Not A Brand, You’re A Commodity
Many experts believe that branding is one of the most crucial components of running a successful business. For instance, did you know that 77% of customers make purchases because of a brand’s name? Or how about the fact that 82% of investors are guided in their decisions by the strength
Post-Pandemic Digital Strategy – Think Of Employees
When the pandemic hit in March, many companies’ long-term plans and strategies were thrown out the window, as everyone from the frontlines to the C-suite shifted into fire-fighting mode. Many worked around the clock by leveraging remote technology. It’s often been exhausting, as each day seems to bring new challenges
What Is Good Social Media Marketing Strategy And How To Build It
In recent years, more and more brands are turning to social media for marketing purposes. Indeed, social media marketing has proven to be very effective towards many goals; lead generation, increasing brand awareness and loyalty, and so forth. However, there are also many pitfalls for the unsuspecting and unprepared. Loose
The Brand Mapping Strategy – Talk By Karen Tiber Leland
Karen Tiber Leland is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business, and team brands. Karen is the best-selling author of eight books, which have sold over 350,000 copies and been translated into
Your Prescription For Perfect Promotion – Healthcare Marketing Strategy
The best healthcare marketing campaigns don’t just convince people to come to you, and use your products and services, when they need help; they also build a relationship with your customers that leads to long-term loyalty. After all, how many people do you see changing their healthcare provider every other week?
What Is Social Media Advocacy And How To Integrate It Into Your Marketing Strategy
The Word of Mouth Marketing Association defines “advocacy” as an act that generates recommendations, reviews, or support for a brand or product. In other words, instead of you telling your audience how amazing you are, you ask your customers to sing your praises for you.
Why Your Brand Need A Social Media Marketing Strategy
The truth is that there’s more to a social media marketing strategy than posting content on a platform and waiting for the results to roll in. You need to consider your audience, whether you’re using the right platform, how you’re representing your brand, and whether your tone matches the audience. You need to consider consistency, schedule, and the combination of value-oriented and branded content.
Branding Essentials And A Brand Strategy
A brand is an idea. It’s the way your customers feel when they think about your company or see your name on a billboard. ‘Branding’ on the other hand, is a strategic pattern used to develop that all-important perception. A well-defined and carefully executed brand strategy bridges the gap between your business and the people you most want to reach.
What Is A Master Brand Strategy And The Right Approach To Master Brand Strategy
Creating a successful brand today isn’t just about finding a product to sell or a problem to solve. The most iconic entities in any industry are the brands that know how to connect on an emotional level with their audience.
