Developing A Brand Strategy – If You’re Not A Brand, You’re A Commodity

Many experts believe that branding is one of the most crucial components of running a successful business. For instance, did you know that 77% of customers make purchases because of a brand’s name? Or how about the fact that 82% of investors are guided in their decisions by the strength …

Post-Pandemic Digital Strategy – Think Of Employees

When the pandemic hit in March, many companies’ long-term plans and strategies were thrown out the window, as everyone from the frontlines to the C-suite shifted into fire-fighting mode. Many worked around the clock by leveraging remote technology. It’s often been exhausting, as each day seems to bring new challenges …

What Is Good Social Media Marketing Strategy And How To Build It

In recent years, more and more brands are turning to social media for marketing purposes. Indeed, social media marketing has proven to be very effective towards many goals; lead generation, increasing brand awareness and loyalty, and so forth. However, there are also many pitfalls for the unsuspecting and unprepared. Loose …

The Brand Mapping Strategy – Talks at Google

Karen Tiber Leland is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business and team brands. Karen is the best-selling author of eight books, which have sold over 350,000 copies and been translated into …

Your Prescription For Perfect Promotion – Healthcare Marketing Strategy

The best healthcare marketing campaigns don’t just convince people to come to you, and use your products and services, when they need help; they also build a relationship with your customers that leads to long-term loyalty. After all, how many people do you see changing their healthcare provider every other week?

What Is Social Media Advocacy And How To Integrate It Into Your Marketing Strategy

The Word of Mouth Marketing Association defines “advocacy” as an act that generates recommendations, reviews, or support for a brand or product. In other words, instead of you telling your audience how amazing you are, you ask your customers to sing your praises for you.