When launching a new product, should you go all-in with a worldwide rollout, or is it best to take a more measured, step-by-step approach? The costs of failure are higher if you go the all-in route, but if you launch slowly and selectively, you may be preempted by the competition.
Authenticity is important at work, but sometime’s it’s challenging to identify and maintain. Plus, what if the authentic emotions you’re feeling conflict with the message you’re trying to convey to colleagues or employees? When is it useful to lean into authenticity, and when is inauthenticity actually a better strategy? Research
Change – it’s inevitable. And now, it’s happening even faster than ever before. What worked last month didn’t work last week, and we don’t know how things will look a month from now. But even with all the changes, that doesn’t mean you need to create a social media strategy
How should brands take their first steps into the metaverse? For that matter, what even is the metaverse? While the idea might feel like a novelty right now, there’s arguably huge potential for brands – if they can figure out where to start. New technology always requires a curious approach,
Cloud innovation programs have competing priorities across the c-suite. Organizations can better align business outcomes with technical requirements and gain economies of scale across these programs with scenario thinking. Introduction What if a large hospital system could aggregate all of its data for opioid prescriptions – how many milligrams were
Business owners have a lot on their plate. You have to run your business, engage with your customers, take care of your employees and establish your brand on social media to have a successful marketing strategy. Luckily, we have the tips you need to establish your brand on social media.
Introduction Increasingly, global organizations are migrating from legacy on-premise infrastructure to the cloud in order to achieve greater business agility and resilience with a modern IT approach. Yet too often, cloud migration and cybersecurity are considered separately, with different teams focused on different phases of what could be a shared
Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin to glow with its
In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through the current state of AI and presents a framework that will help them classify their existing projects and
It can seem difficult to see a clear return on investment, or ROI, when it comes to all of the time, energy and money spent on social media. But the reality is, having a strong online presence on the social media platforms that matter most to consumers is crucial for
What would you do without Facebook or Twitter or LinkedIn? Social media has become so integral in our daily lives that our answer is a resounding: We have no idea. It’s changed the way we communicate with our friends, how we share photos of our kids, and how we market
As Philip Kotler explains in his book Marketing Management, “Marketing is an administrative and social process through which individuals and groups obtain what they need and desire by the generation, offering and exchange of valuable products with their equals”.