Multinationals Spend A Lot On Influencer Marketing, But Are These Investments Really Profitable?

Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually pay off? To quantify the ROI of influencer marketing, the authors analyzed engagement for more than 5,800 influencer posts and identified seven key variables that drive a

Read More

As You Plan Your Marketing Strategy For The Next Year, Consider These Seven Steps To Take Into Perspective

Beginning in January, many company owners, entrepreneurs, and even seasoned marketers plan their marketing plans for the next year. But we’re here to tell you that you should start planning your marketing strategy for next year right now, or at least within the final three months of this year. 7

Read More

Although Data Science Should Boost Productivity, The Vast Majority Of Data Fed Into These Systems Is Of Poor Quality

Data science was supposed to create a new productivity boom. But, for many companies, that boom never arrived. What’s gone wrong? While companies have invested in data tools, much of the data that’s fed into these systems is low quality – with mislabeled, missing, or incorrect information, which in turn

Read More

These Companies Are Using AI To Change The Real Estate Game

It seems like every industry is betting on artificial intelligence to help revolutionize how things are done. It is no different in real estate, where new technology companies are looking to help buyers and renters in their searches. Here are a few companies doing just that. NobbasHeadquartered in Montreal, this

Read More