Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually pay off? To quantify the ROI of influencer marketing, the authors analyzed engagement for more than 5,800 influencer posts and identified seven key variables that drive a
Tag: investments
Need Of The Hour: Investments In Digital Transformation And Supply Chain
Almost daily we are seeing some new piece of news regarding the impact of the global chip shortage. To many, it feels like this came out of nowhere, but in reality, this has been a potential outcome for some time. Government trade restrictions, issues in production, and the Covid-19 pandemic
AI Startup Investments Are Soaring Thanks To SoftBank
As summer blazes on and the dust settles on the first two quarters of the year, now seems a good moment to reflect on the global venture capital trends impacting the artificial intelligence market. A one-line summary of the data would be: investor interest in AI is holding steady, but
