Data Privacy: Consumers Are Well Aware Of The Risks, But Many May Be Overstating Their Worries

Data-sharing is both fuel and lubricant to the world’s economy. It powers online and offline business models, and it enables, in the form of cookies and browser history, greater ease of use for consumers. But with every year, as more data – in terms of volume, types, and richness –

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Next Best Offer: Using Customer Data To Create Highly Customized Offers For The Right Customers At The Right Moment And At The Right Price

Shoppers once relied on familiar salespeople to help them find exactly what they wanted – and sometimes to suggest additional items they hadn’t even thought of. But today’s distracted consumers, bombarded with information and options, often struggle to find products or services that meet their needs. Advances in information technology,

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The Essence Of Digital Transformation Is To Become A Data-Driven Organization, Ensuring That Key Decisions, Actions, And Processes Are Strongly Influenced By Data-Driven Insights

It’s problematic when companies decide to embark on a digital transformation agenda without having a clear definition, let alone vision, for what it means. The fundamental meaning of transformation is not about replacing old technologies with new ones, or capturing high volumes of data, or hiring an army of data

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Datagraphs: Organization Must Upgrade Their Data Architecture To Enable A Real-Time, Comprehensive View Of Consumer Interaction With Their Products And Services To Solve Problems

We’ve all seen the signs in front of McDonald’s announcing “Over X Billion Served” and have watched the number rise over the years. But tracking how many burgers are sold every day, month, or year is a relic of the past. Today ask: Do we know where each consumer buys

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Developing Mindset Of Attitudes And Behaviors That Enable Organizations To See How Data, Algorithms, And AI Open Up New Possibilities

Learning new technological skills is essential for digital transformation. But it is not enough. Employees must be motivated to use their skills to create new opportunities. They need a digital mindset: a set of attitudes and behaviors that enable people and organizations to see how data, algorithms, and AI open

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Rather Capitalizing On Their Data To Expand Capabilities, Spur Innovation, And Enhance Growth, Insurance Companies Are Still Striving To Make Data More Accessible, Shareable, And Actionable

Key Messages Insurers often tend to treat and quantify data as a short-term expense managed for individual functions or projects, rather than as a strategic asset that should be continually nurtured for long-term, enterprise-wide gains. Siloed systems, talent gaps, and risk management challenges, are among a multitude of possible obstacles

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A Framework To Help Leaders Assess Their Current Capabilities Of Data And Analytics And Invest In Strengthening Their Capabilities

Almost every company is trying to capitalize on the promise of data and analytics, but a large majority of senior leaders don’t feel like their organizations are hitting the mark. What separates leaders from these lagging companies, and how can firms struggling with the analytics mandate catch up with –

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Businesses Are Creating Data But They Must Craft Better Systems And Approaches To Work With It

If you look under the hood of most company’s data strategy – if they have one, that is – you’ll find that most data is woefully unmanaged. It’s unclear how data is meant to be used and who is responsible for it. Businesses must craft better systems and approaches to

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Metaverse And Web3.0 Initiatives: Businesses Should Build Its Foundation Through This New Internet Platform

By removing distance, connecting everyone and everything, and unleashing massive flows of information, the internet has been the greatest disruption since the printing press. In a few decades, it has reshaped much of the human world, enabling great progress and historic change, and revealing the many challenges that come with

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If You Use Data Judiciously, Focus On Increasing Trust And Transparency, And Offer People Control Over Their Personal Data, Your Ads Are Much More Likely To Be Accepted By Consumers

Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with tailored ads. But when this practice feels invasive to people, it can

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