The Role That Data, Analytics, And AI Play In The Work Of Creative Artists Agency To Influence Cultural Norms And Motivate People All Around The Globe

George Clooney. Cate Blanchett. Beyoncé. Lady Gaga. Brad Pitt. Tom Hanks. What do these artists have in common? Each of them, among others, in addition to a roster of professional athletes, is represented by Creative Artists Agency (CAA), a global entertainment and sports agency co-founded in 1975. CAA brings extensive

Read More

Reducing The Cultural And Demographic Distance And Focusing On More Inclusive Advertising With Diversity, Equity, And Inclusion

While the marketing function is increasingly focusing on more inclusive advertising, consumers – who are increasingly diverse – expect brands to follow through on these promises. Learn about three ways marketing can do this. On a given day, up to 10,000 discrete advertisements bombard consumers during their waking hours. Consumers

Read More