George Clooney. Cate Blanchett. Beyoncé. Lady Gaga. Brad Pitt. Tom Hanks. What do these artists have in common? Each of them, among others, in addition to a roster of professional athletes, is represented by Creative Artists Agency (CAA), a global entertainment and sports agency co-founded in 1975. CAA brings extensive
Tag: cultural
Reducing The Cultural And Demographic Distance And Focusing On More Inclusive Advertising With Diversity, Equity, And Inclusion
While the marketing function is increasingly focusing on more inclusive advertising, consumers – who are increasingly diverse – expect brands to follow through on these promises. Learn about three ways marketing can do this. On a given day, up to 10,000 discrete advertisements bombard consumers during their waking hours. Consumers