The Digital Marketing Performance Gap: Digital Marketing Is Fully Integrated Across The Company And Used To Evaluate Marketing Decisions To Reach Its Full Potential

Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues. Now, it’s time to build on those gains by redoubling their commitment to deepening data and digital mastery, building a culture of

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Branded Content, Cultural Branding And Crowd Cultures: In The Era Of Social Media, Brand Building Has Become A Bit Of Challenge

Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass mainstream media and connect directly with customers. Hoping to attract huge audiences to their brands, they spent billions producing their own creative content. But consumers never showed up. In fact, social media seems to have made brands less

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The Classic “Quality Versus Quantity” Debate: The Brands Are Not Creating, Publishing And Curating Enough Relevant Content

Most brands face a slippery slope when it comes to their engines of content creation. We live in a day and age when the term “content marketing” stumbles out of a brand’s mouth almost as often as buzzwords like “big data” and “native advertising.” Woe the brand that is not

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Creative Advertisement: Which Product Categories Are Best Suited To Creative Advertising And Which Type Of Creativity Have The Most Influence

Do highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes about the products, but there’s little evidence linking those messages to purchase behavior. To address this gap, Reinartz and Saffert developed a consumer survey approach that

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Why Is Traditional Advertising On The Rise, And Will The Trend Continue

Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies,

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Use Of Data Science In Marketing And Ethical, Privacy And Targeting Issues Involved In Data Mining | A Dissection With Shawndra Hill – Facebook Principal Scientist

Facebook principal scientist Shawndra Hill and Professor Olivier Toubia examine the past, present, and future of the role of data science in marketing. Shawndra Hill, a principal scientist at Facebook and a senior lecturer in the Marketing Division, joined Olivier Toubia, Glaubinger Professor of Business and Chair of the Marketing

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Reducing The Cultural And Demographic Distance And Focusing On More Inclusive Advertising With Diversity, Equity, And Inclusion

While the marketing function is increasingly focusing on more inclusive advertising, consumers – who are increasingly diverse – expect brands to follow through on these promises. Learn about three ways marketing can do this. On a given day, up to 10,000 discrete advertisements bombard consumers during their waking hours. Consumers

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5 Facebook Page Post Ideas To Fill Your Restaurant With New Customers And Keep Them Coming Back

When Facebook users scroll through their newsfeed, sometimes all it takes to get them to visit your restaurant is seeing a photo of your world-famous pasta dishes, sushi or happy hour specials. Nearly 75 percent of Facebook users make decisions on which restaurants to visit based on the photos and

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It’s Time To Come Up With Instagram Stories: Don’t Know How? Here Is 10 Ideas To Engage With Your Audience On Instagram

While the introduction of Snapchat into the social media world amused us for hours on end with its so-ridiculous-it’s-funny filters, Instagram had a new feature up its sleeve, ready to shift the game again. Its borderline obsessive popularity amongst the general public already put Instagram leaps and bounds ahead of

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The New Normal: You Don’t Need To Create A Social Media Strategy From Scratch But Change Is Inevitable

Change – it’s inevitable. And now, it’s happening even faster than ever before. What worked last month didn’t work last week, and we don’t know how things will look a month from now. But even with all the changes, that doesn’t mean you need to create a social media strategy

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From Being Aware Of A Product, Evaluating And Finally Purchasing: How To Create Search-Friendly Content For Every Buyer

With consumers nowadays preferring personalized content, marketers are finding success in targeted messaging: providing value to attract potential customers based on the customers’ interests and readiness to buy. It’s an important consideration for how to create search-friendly content throughout the consumer journey. The stages a buyer goes through – from

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