Whether it’s via online courses, computers in the classroom, or multimedia-based teaching, the manner in which we teach and learn are always changing. To accommodate a broader variety of educational requirements, several instructors have adopted a hybrid approach that combines virtual and in-person instruction. Teaching is a constant component of
Category: Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.
Why Blog Or Use Other Social Media If It’s So Hard To Get People To Follow You?
The email arrived the day after a speech I’d given in London. “You’ve definitely given me some food for thought about my career trajectory, and how to use branding to my advantage,” an executive at a management consulting firm wrote. In my talk, I’d emphasized the importance of content creation
Multinationals Spend A Lot On Influencer Marketing, But Are These Investments Really Profitable?
Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually pay off? To quantify the ROI of influencer marketing, the authors analyzed engagement for more than 5,800 influencer posts and identified seven key variables that drive a
Big Company’s Branding Methods For Small Businesses: Four Stages To Enhance Business Branding
Many small company entrepreneurs make a critical error before they even make their first sale: they overlook the importance of business branding. It’s possible that we’ve been conditioned to believe that “brand” refers only to large corporations like McDonald’s, Apple, and Toyota. Thanks to the progress of the digital age,
As You Plan Your Marketing Strategy For The Next Year, Consider These Seven Steps To Take Into Perspective
Beginning in January, many company owners, entrepreneurs, and even seasoned marketers plan their marketing plans for the next year. But we’re here to tell you that you should start planning your marketing strategy for next year right now, or at least within the final three months of this year. 7
How To Remind Customers To Buy Locally Using Your Small Business Website
If your firm is based in the city where you live, play, and work, but you offer your services online, you may be dealing with a perception problem. It’s time to show your audience how they may buy locally from your online store. According to a Huffington Post article, $45
Why Is Persuasion So Difficult, And What Can You Do To Set People On Fire? Learn To Tell Good Stories
Persuasion is the centerpiece of business activity. Customers must be convinced to buy your company’s products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy (or not to sell) your stock, and partners to sign the next deal. But despite the
The Digital Marketing Performance Gap: Digital Marketing Is Fully Integrated Across The Company And Used To Evaluate Marketing Decisions To Reach Its Full Potential
Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues. Now, it’s time to build on those gains by redoubling their commitment to deepening data and digital mastery, building a culture of
Branded Content, Cultural Branding And Crowd Cultures: In The Era Of Social Media, Brand Building Has Become A Bit Of Challenge
Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass mainstream media and connect directly with customers. Hoping to attract huge audiences to their brands, they spent billions producing their own creative content. But consumers never showed up. In fact, social media seems to have made brands less
Research: Four Distinct Social Media Strategies
A global bank executive described to us a challenge for our times. It turns out that a customer who normally would qualify for the lowest level of service has an impressive 100,000 followers on Twitter. The bank isn’t doing much yet with social media and has no formula for adapting
The Classic “Quality Versus Quantity” Debate: The Brands Are Not Creating, Publishing And Curating Enough Relevant Content
Most brands face a slippery slope when it comes to their engines of content creation. We live in a day and age when the term “content marketing” stumbles out of a brand’s mouth almost as often as buzzwords like “big data” and “native advertising.” Woe the brand that is not
Creative Advertisement: Which Product Categories Are Best Suited To Creative Advertising And Which Type Of Creativity Have The Most Influence
Do highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes about the products, but there’s little evidence linking those messages to purchase behavior. To address this gap, Reinartz and Saffert developed a consumer survey approach that
