Many small company entrepreneurs make a critical error before they even make their first sale: they overlook the importance of business branding. It’s possible that we’ve been conditioned to believe that “brand” refers only to large corporations like McDonald’s, Apple, and Toyota. Thanks to the progress of the digital age,
Tag: small
How To Remind Customers To Buy Locally Using Your Small Business Website
If your firm is based in the city where you live, play, and work, but you offer your services online, you may be dealing with a perception problem. It’s time to show your audience how they may buy locally from your online store. According to a Huffington Post article, $45
Digital Currencies: Small Businesses Could Benefit From Better And More Competitive Payments Infrastructure
Small businesses have largely been ignored during the debate over digital currencies, even though they’re a hugely significant part of the U.S. economy and have much to gain from cheaper, more efficient payment systems. These businesses work with small margins, have less bargaining power than large companies, and suffer from
How To Connect Brand Messages With Every Small Moments In Customer’s Everyday Life
As data becomes more important to customer strategies, marketers are gravitating toward hiring people with more analytical skills. How do new marketing talent strategies enable this shift – while retaining the creative part? Marketing was once pegged as a field for creatives, but the rise in big data and artificial
Why Small And Medium-Sized Businesses Should Be Aware Of Advertising Platforms That Offers Personalized Advertising?
Many Big Tech companies have created platforms that offer businesses tips and tools and services to better target their customers online. These can be helpful – but anybody relying on them needs to be very careful. That’s because many of these companies’ claims about how to measure advertising effectiveness are
What Digital Strategies Are Most Small And Midsize Businesses Missing? 1) Understanding The Need Of Specialized Business Analytics Expertise And 2) Data Driven Decisions
The current economic environment threatens the success – and perhaps even the survival – of many small and midsize companies, because larger organizations are increasingly able to provide personalized experiences to their customers, in literally any way their customers choose. Most leaders of these smaller companies have already made significant
4 Types Of Approaches For Cybersecurity In Small And Midsize Businesses: Monitor And Target, Always Expect A Breach, Create A Culture Of Security & Scrutinize Your Supply Chain
Small and midsize businesses aren’t immune to cyber threats. They must research and prepare for attacks just as large enterprises would. Unfortunately, smaller companies typically have fewer resources and less talent available to help fortify against attacks. In March of last year, AI caught a sophisticated, highly targeted cyber-attack exploiting
A Beginner’s Guide To SEO: How To Optimize Search Engine For Small Business Websites
It’s no mystery that search engine optimization, or SEO, matters. Websites are meant to be discovered by search engines and SEO makes that possible. As a business owner, it’s important to know not only what SEO is, but also what it can do for your company. And if you’re completely
