As data becomes more important to customer strategies, marketers are gravitating toward hiring people with more analytical skills. How do new marketing talent strategies enable this shift – while retaining the creative part? Marketing was once pegged as a field for creatives, but the rise in big data and artificial
Tag: connect
Connect 2021: Our Vision For The Metaverse By Mark Zuckerberg
At Connect 2021, Mark Zuckerberg laid out our vision of the metaverse as the successor to the mobile internet – a set of interconnected digital spaces that lets you do things you can’t do in the physical world. Importantly, it’ll be characterized by social presence, the feeling that you’re right
Reaching Gen Z: Platforms Where Brands Can Connect With Their Gen Z Audiences
“Even before Covid-19, Gen Z was eschewing traditional social media for “digital campfires,” more intimate online destinations where they private message or connect either in micro-communities or larger shared experiences. In 2020, activity on these platforms exploded, and digital campfires became a force defining not only how Gen Z audiences
5 Content Marketing Tips To Help You Connect With Your Audience
If you’re looking to revive your content strategy or get your next big campaign off the ground, industry inspiration can help take your ideas from point A to point B. I recently attended Skyword’s Forward Conference in Boston, where content managers and marketing leaders came together to discuss their challenges
