First, there was a data warehouse – an information storage architecture that allowed structured data to be archived for specific business intelligence purposes and reporting. The concept of the data warehouse dates back to the 1980s and has served businesses well for several decades – until the dawn of the
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Conversational Marketing: The Idea Is To Meet Customers Where They Want, When They Want, And How They Want To Address Their Unique Needs
Technology continues to move forward, and new approaches to digital marketing evolve in parallel. While direct mail, billboards, television and radio ads still have their place, the changing digital landscape means small businesses need to keep up or lose potential customers to the competition. Conversational marketing has emerged as new
Leading Ethically: What Matters To You, And Where Your Ethics Lie – Have An Honest Conversation With Yourself
Honest conversations are a crucial tool in helping leaders and their organizations successfully act on their ethical ambitions. If you aspire to lead ethically and with high purpose, first turn inwards. Take the time to have an honest conversation with yourself to help figure out what matters to you, and
First-Party Data: A Cookie-Less World Where Third-Party Data Is No Longer King
Earlier this month, Adobe rolled out a customer data platform (CDP) built from the ground up, with first-party data in mind. Aptly named Adobe Real-time CDP, the platform promises to help brands navigate a brave new cookie-less world, where third-party data is no longer cash cow or king. Salesforce also
Reaching Gen Z: Platforms Where Brands Can Connect With Their Gen Z Audiences
“Even before Covid-19, Gen Z was eschewing traditional social media for “digital campfires,” more intimate online destinations where they private message or connect either in micro-communities or larger shared experiences. In 2020, activity on these platforms exploded, and digital campfires became a force defining not only how Gen Z audiences
Industry 4.0 Is Delivering Results. Where?
Manufacturers need to move forward with real-time integration between their CRM, ERP and PLM systems so their broader goals of Corporate Social Responsibility (CSR), sustainability and Configure, Price, Quote (CPQ) selling can be achieved.
The Future Of Marketing? Where Does Audio Fit In?
In the past, marketers have given audio a respectable nod because of the outgrowth of smart speakers and smart assistants. They assumed that voice-activated shopping would be a huge hit, bringing value back to the spoken word. Unfortunately – that hasn’t happened. In fact, research shows voice shopping has dropped from 43% down to 24% over the past year. So, if audio isn’t going to make companies money through shopping, how will it? Truthfully – lots of ways. Most of them aren’t that different than how they used to make money – through ads on the radio. But others, when intertwined with other emerging media, also show promise. The following are my top picks for ways audio marketing will take off in the next decade.
Facial Recognition Software: Where Are We Now?
Not long again, facial recognition software was the next hot thing. But as recently as July, Oakland, California, became the third city to ban its government agencies from using facial recognition technology, following San Francisco, and Sommerville, Massachusetts. Experts expect more cities to follow suit. So, where does that leave the future of the technology?
Especially as marketers trying to leverage facial recognition as a vehicle to improving customer experience. Is there still a way for us to use the technology? How can we tap into the benefits without crossing the line of personal privacy?
4 Growing Enterprise AI Trends: Where Are We Now And Where Are We Going?
Is there more to AI than automation and data processing? Yes—a lot more. And now that some of the more basic functions of AI have matured, we’re going to see a sharp increase in the sophistication of AI, as it becomes more and more human. The following is a brief look at where the enterprise is when it comes to AI, and where we’re about to start heading.
