Reaching Gen Z: Platforms Where Brands Can Connect With Their Gen Z Audiences

“Even before Covid-19, Gen Z was eschewing traditional social media for “digital campfires,” more intimate online destinations where they private message or connect either in micro-communities or larger shared experiences. In 2020, activity on these platforms exploded, and digital campfires became a force defining not only how Gen Z audiences

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Why AI Engineers Need To Understand The Contexts Of Their Technologies Are Being Developed

It is very, very easy for a well-intentioned AI practitioner to inadvertently do harm when they set out to do good – AI has the power to amplify unfair biases, making innate biases exponentially more harmful. Because AI often interacts with complex social systems, where correlation and causation might not

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Why Brands Lose Their Way : The Dangers Of Inconsistent Branding

A brand is a constantly-evolving entity. Your brand strategy should not only highlight your company’s identity today, but how you plan to evolve in the future in the pursuit of your unique vision. Of course, just because your brand shouldn’t remain static, doesn’t mean that it should be constantly changing either. After all, the more your identity changes, the more confused your customers will become.

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8 Entrepreneurs And Their Startups That Are Shaping Travel Tech

The economic shift towards collaborative consumption is transforming multiple industries, with travel being the vertical that is perhaps most profoundly affected. In 2018 alone, the short-term rental market alone was valued at $169 billion, driving the booming sharing economy forward and acting as a catalyst to an influx of travel technology solutions being introduced into the market –from alternative accommodation to new types of transport.

From Israel to SE Asia, the travel tech ecosystem is blossoming around the world, churning out disruptors that are revolutionizing all things travel. New takes on ride-sharing apps, flight trackers, and booking solutions are just a few of the ongoing metamorphosis of the travel industry.

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