In the face of increasingly common (and costly) cyberattacks, many organizations have focused their security investments largely on technological solutions. However, in many cases, attacks rely not on an outsider’s ability to crack an organization’s technical defenses, but rather on an internal employee knowingly or unknowingly letting a bad actor
When companies buy software, they tend to assume it’s secure – but they shouldn’t. Vulnerabilities in the digital supply chain are the responsibility of both developers, vendors, and customers, but right now cybersecurity isn’t a priority for either party. There are two key miscalculations that are bound up in this:
Just over one-third (35%) of companies reported using artificial intelligence in their businesses this year, a four-point increase from 2021, according to a newly-released IBM report. Adoption is being driven by advances that make it more accessible for businesses (43%) and the need to reduce costs and automate key processes
The notion that companies must go above and beyond in their customer service activities is so entrenched that managers rarely examine it. But a study of more than 75,000 people interacting with contact-center representatives or using self-service channels found that over-the-top efforts make little difference: All customers really want is
Chief marketing officers are reporting increased pressure to prove the impact of marketing spending. But too often this means a focus on short-term metrics, like sales revenue, instead of longer-term efforts like brand building. To achieve their long-term strategic objectives, CMOs must work on building the business case with their
Should all of your digital operations be located in one central location or do you need a local digital operations outpost in every country your company works in? For international firms, this is a critical decision, and each company has their own set of caveats: ownership structure, customer base, and
Technology continues to move forward, and new approaches to digital marketing evolve in parallel. While direct mail, billboards, television and radio ads still have their place, the changing digital landscape means small businesses need to keep up or lose potential customers to the competition. Conversational marketing has emerged as new
“Even before Covid-19, Gen Z was eschewing traditional social media for “digital campfires,” more intimate online destinations where they private message or connect either in micro-communities or larger shared experiences. In 2020, activity on these platforms exploded, and digital campfires became a force defining not only how Gen Z audiences
It is very, very easy for a well-intentioned AI practitioner to inadvertently do harm when they set out to do good – AI has the power to amplify unfair biases, making innate biases exponentially more harmful. Because AI often interacts with complex social systems, where correlation and causation might not
A brand is a constantly-evolving entity. Your brand strategy should not only highlight your company’s identity today, but how you plan to evolve in the future in the pursuit of your unique vision. Of course, just because your brand shouldn’t remain static, doesn’t mean that it should be constantly changing either. After all, the more your identity changes, the more confused your customers will become.
The economic shift towards collaborative consumption is transforming multiple industries, with travel being the vertical that is perhaps most profoundly affected. In 2018 alone, the short-term rental market alone was valued at $169 billion, driving the booming sharing economy forward and acting as a catalyst to an influx of travel technology solutions being introduced into the market –from alternative accommodation to new types of transport.
From Israel to SE Asia, the travel tech ecosystem is blossoming around the world, churning out disruptors that are revolutionizing all things travel. New takes on ride-sharing apps, flight trackers, and booking solutions are just a few of the ongoing metamorphosis of the travel industry.