George Clooney. Cate Blanchett. Beyoncé. Lady Gaga. Brad Pitt. Tom Hanks. What do these artists have in common? Each of them, among others, in addition to a roster of professional athletes, is represented by Creative Artists Agency (CAA), a global entertainment and sports agency co-founded in 1975. CAA brings extensive
Tag: analytics
How To Adapt Your Sales Organization To The Digital Age: Utilize Technology, Data, And Analytics To Achieve Success
Companies can reap great benefits from digitalizing their sales organizations – that is, using technology, data, and analytics to improve the sales process. Done well, digitalization increases customer engagement, boosts the skills and performance of salespeople, and supports a more customer-focused business model. But digitalization initiatives are often plagued by
Pharmacovigilance: Advances In Artificial Intelligence (AI) Technologies And Data Analytics Increases Safety, Improve Equity And Enhance Engagement And Experience In Patient Support Programmes
Why Patient Safety Strategies Need To Change Ensuring the quality and safety of a medicinal product is both a moral and a regulatory requirement across the biopharmaceutical (biopharma) value chain. Pharmacovigilance (PV) is a crucial mechanism for providing evidence to the biopharma industry and regulators of the long-term safety profile
A Framework To Help Leaders Assess Their Current Capabilities Of Data And Analytics And Invest In Strengthening Their Capabilities
Almost every company is trying to capitalize on the promise of data and analytics, but a large majority of senior leaders don’t feel like their organizations are hitting the mark. What separates leaders from these lagging companies, and how can firms struggling with the analytics mandate catch up with –
Prescriptive Analytics: The Final Stage Of Business Analytics
Technology has given us the ability to forecast enterprise trends and predict success in ways the business leaders of yesterday couldn’t fathom. In the past, successful businesses had to rely on small sample sizes, simple questionnaires, and other ways of gathering of data to predict general trends, but not anymore.
The Best Way To Manage No-Code Analytics Reports: An Old School Approach – 80:20 Rule
No-code tools can be helpful in democratizing data science and providing fast results for users, but IT’s old school 80:20 rule definitely applies. No-code applications are expanding because users are frustrated with IT bottlenecks and they want to get their reports and apps faster. It’s also worth noting that most
New Era Of Spatial Thinking: GeoSpatial Analytics, Location-Aware Devices & Services – What Does It Mean For Your Organization
For many organizations, location is more important than ever for key decision-making. And multiple technology trends are making the insights of geospatial analytics increasingly accessible and valuable. Location-aware devices and services have exposed billions around the world to how technology can support “spatial thinking.” Whether searching on Google, navigating to
Creating AI Brain Trust | Why Is Data Analytics Key To AI? Part One Of Three
This blog is a continuation of the Building AI Leadership Brain Trust Blog Series which targets board directors and CEOs to accelerate their duty of care to develop stronger skills and competencies in AI in order to ensure their AI programs achieve sustaining results. In this blog series, I have
4 Biggest Big Data And Data Analytics Trends For 2021
Self-driving cars, lifelike robots, and autonomous delivery drones are the sexy, headline-grabbing face of the digital transformation that we see all around us today. None of these would be possible, though, without data – the oil of the fourth industrial revolution – and the analytic technology we’ve built to allow
How To Take Control Of Your Customer Data And Analytics Efforts In 2021
Big data is of big importance. It has been for years. But in 2021, we’re going to see marketing teams especially focused on taking control of customer data and analytics efforts for the welfare of the enterprise. Case In Point: Research shows it’s four times more expensive to get a
Revolutionize Utilities’ Security With Help Of AI And Video Analytics
According to Gartner’s latest CIO survey, 94% of Energy, Oil & Gas Utilities’ IT leaders prioritize location and cybersecurity, 38% are investing in Artificial Intelligence and machine learning and 17% in the Internet of Things including sensor-based video technologies. Energy, Oil & Gas Utilities are facing increasing pressure to reduce
In Time Of Challenges How Martech Is Driven By Automation, AI And Analytics
Marketing teams have been struggling for years to adjust to their changing roles amid digital transformation. This year, they’ve added a global pandemic, layoffs, and budget cuts to the ever-changing marketplace. Whereas just a few months ago, many were arguing whether CMOs are even relevant post-digital transformation, marketing teams are
