Data-sharing is both fuel and lubricant to the world’s economy. It powers online and offline business models, and it enables, in the form of cookies and browser history, greater ease of use for consumers. But with every year, as more data – in terms of volume, types, and richness –
Tag: aware
From Being Aware Of A Product, Evaluating And Finally Purchasing: How To Create Search-Friendly Content For Every Buyer
With consumers nowadays preferring personalized content, marketers are finding success in targeted messaging: providing value to attract potential customers based on the customers’ interests and readiness to buy. It’s an important consideration for how to create search-friendly content throughout the consumer journey. The stages a buyer goes through – from
Why Small And Medium-Sized Businesses Should Be Aware Of Advertising Platforms That Offers Personalized Advertising?
Many Big Tech companies have created platforms that offer businesses tips and tools and services to better target their customers online. These can be helpful – but anybody relying on them needs to be very careful. That’s because many of these companies’ claims about how to measure advertising effectiveness are
New Era Of Spatial Thinking: GeoSpatial Analytics, Location-Aware Devices & Services – What Does It Mean For Your Organization
For many organizations, location is more important than ever for key decision-making. And multiple technology trends are making the insights of geospatial analytics increasingly accessible and valuable. Location-aware devices and services have exposed billions around the world to how technology can support “spatial thinking.” Whether searching on Google, navigating to
The Origin of Consciousness – How Unaware Things Became Aware
In Minimal Selfhood and the Origins of Consciousness, R.D.V. Glasgow seeks to ground the logical roots of consciousness in what he has previously called the ‘minimal self’.
