Having a reputation for creativity can be a major boon to your career. In fact, an Adobe/Forrester Research study showed that 82% of leaders surveyed saw a strong link between creativity and business results. If you feel your creative potential is being overlooked, it’s worth the time and effort to
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The Journey From Code To The Cloud Is Being Driven By Deployment-As-A-Service
Infrastructure is on the up. Software application development is driven by many trends on a year-on-year basis, but key among the current major drivers is a push to create and enable more powerful, more manageable and more flexible controls that work at the infrastructure level. Given that infrastructure is now,
From Being Aware Of A Product, Evaluating And Finally Purchasing: How To Create Search-Friendly Content For Every Buyer
With consumers nowadays preferring personalized content, marketers are finding success in targeted messaging: providing value to attract potential customers based on the customers’ interests and readiness to buy. It’s an important consideration for how to create search-friendly content throughout the consumer journey. The stages a buyer goes through – from
The Importance Of Being Brave In Marketing | A Talk By Andrea Brimmer Following Q&As
In this Talk, Chief Marketing and Public Relations Officer of Ally Financial, Andrea Brimmer, discusses how she joined Ally Financial at the height of the financial crisis when the company faced intense challenges – transitioning from its roots as a captive auto finance company, while also launching the first-ever online-only
Life 3.0: Being Human In The Age Of AI By Max Tegmark
Max Tegmark, professor of physics at MIT, comes to Google to discuss his thoughts on the fundamental nature of reality and what it means to be human in the age of artificial intelligence. Max Tegmark is a renowned scientific communicator and cosmologist, and has accepted donations from Elon Musk to
Why AI Engineers Need To Understand The Contexts Of Their Technologies Are Being Developed
It is very, very easy for a well-intentioned AI practitioner to inadvertently do harm when they set out to do good – AI has the power to amplify unfair biases, making innate biases exponentially more harmful. Because AI often interacts with complex social systems, where correlation and causation might not
