With consumers nowadays preferring personalized content, marketers are finding success in targeted messaging: providing value to attract potential customers based on the customers’ interests and readiness to buy. It’s an important consideration for how to create search-friendly content throughout the consumer journey. The stages a buyer goes through – from
Tag: finally
Blockchain Opportunities Finally Start To Perk Up Beyond Cryptocurrency
Finance, supply chain and mobility services as top areas where blockchain could be beneficial, and in many parts of the world, aftersales and parts distribution also were seen as potential applications.
AWS Finally Buys Into Blockchain Hype With Two New Products
Amazon Web Services (AWS) had not launched a blockchain service despite the huge hype around the trend, because the company didn’t understand what the customer need was for the product, CEO Andy Jassy told delegates at AWS reInvent 2018 in Las Vegas today.
